How Inspiration For Developing a Product Can Be Your Own Butt

Spanx founder and businesswoman Sara Blakely talks about the challenges she encountered entering the global marketplace.  And yes, the inspiration for the creation of her product came from how she felt about her own butt.

Spanx can now be found worldwide in more than 50 countries. In addition to keeping butts covered seamlessly from Savannah to Singapore, SPANX also shapes the world by focusing on their mission: To help women feel great about themselves and their potential.