Broad Global Market Appeal

©iStock/ ikryannikovgmailcom

The phenomenon of Pokémon Go offers a lot of global small business lessons.  For example, it offers the perfect example of how the correct utilization of current technology and business strategy can result in huge commercial success -- offering broad global market appeal.

Pokémon Go also tells us it is never too late to reinvent yourself.

Learn more:  Lessons for South African small business from Pokémon Go

Today in Global Small Business: Pokémon Go Global

©iStock/KeongDaGreat

What's affecting me, my clients, my colleagues and other global small business owners:

• The UK lifts red-tape burden for more SMEs to go global.
• CEO of CarGurus gives his five tips for taking your business international.
• How digital marketers can ensure international success.
• Online eyewear retailer Clearly sets its vision on global e-commerce success.
• International shows bring your rankings up, especially in the case of MHS Going Global.
• Do we care?  First Brooklyn native in North America to capture all 142 Pokémon -- taking it international.

The Pokémon Go Craze

When I go for quick walks in my neighborhood -- whether it's 6:30 a.m. in the morning or 7:30 p.m. -- (Rogers Park, Illinois), I typically see one or two guys hanging out.  Not after the Pokémon Go launch.  Guys are everywhere outside, as you can see.  For single women, this could be good?

Photos courtesy:  ©2016 Laurel J. Delaney.  All rights reserved.