Mickey Mouse Sitting on the Sand

©2015 Laurel J. Delaney.  All rights reserved.

You never know what you will find on the beach.  In this case, Mickey Mouse is sitting on the sand in Rogers Park, Illinois (Pratt Beach), waiting for his/her owner to bring him safely and lovingly back home.

Developing a Global Brand for a Small Business

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We’ve all heard the saying, "first impressions matter," and it rings true for small businesses looking to expand into the global marketplace. Creating a global branding campaign for your small business doesn’t have to be a costly endeavor. But it’s something that’s vitally important to the global success of your business.

To develop a brand as global as Mickey Mouse, what do you do?

Read:  Global Branding For Small Businesses