Using LinkedIn to Grow Your Business Globally

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Before you develop your LinkedIn strategy and promote your domestic business to a global audience, here are five things you should consider.

1. Understand who your prospect is and go beyond local limits.
2. Understand LinkedIn specifics and how you can best leverage them to go global.
3. Write your LinkedIn headline in a way that will leave your international prospects thinking, "Yes!"
4. Write an attractive LinkedIn summary -- not a resume, but something that might help the reader with a specific need.
5. Understand the cultural habits and customs of the people you are trying to reach.

Read the entire article here.

To Go Global, What's Your First Country to Enter and Why?

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I've been a member of LinkedIn for a number of years and one group out of many that I joined is International Trade Network.  Recently, member Bill Elmer posted a question to the group:  If you were to expand overseas, which country would be your first choice and why?

The article below highlights twelve of the answers. I have intentionally left out the members’ name attributed to a comment to protect their interests. If you would like to review the more than 225 comments to date, I highly recommend you join the group; I’ll see you there.

Read:  If you were to expand overseas, which country would be your first choice and why?

Here's Why You Should Go Global

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I was thrilled to become a LinkedIn Influencer and contribute articles in the area I am passionate about:  global small business.  LinkedIn Influencer is invitation-only, so Influencers must be invited to contribute.

Here's my latest article.  Pulse picked it up as a top selection!

10 Reasons To Go Global

10 Things Web Globalization Will Allow You To Do

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LinkedIn invited me to contribute articles on global business.  Here's the first one.

10 Reasons Why You Should Translate Your Web Site

How to Establish Healthy Global Business Relationships On LinkedIn

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Proceed with caution and use a critical eye when evaluating posts and search results on LinkedIn or any other social networking platform.

With this article for About.com's Import and Export site (full disclosure:  I serve as their guide), I provide examples of what to avoid and what to look for when identifying potential import/export opportunities.

Read:

LinkedIn:  How to Pre-Qualify Import and Export Opportunities on LinkedIn

Let's connect:  Laurel Delaney, LinkedIn