How To Woo Global Customers To Your Site

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To work the world with your site, Karen E. Klein at BusinessWeek offers these tips:

Attract International Clients to Your Web Site

Small Exporter in China

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I am a small exporter in China, and I have been deeply depressed because of the financial crisis. Please give me your advice about how to survive in this difficult time for small business owners, especially Chinese facing the downturn of the exporting market. ~ D.L., Dalian, China

Read BusinessWeek columnist Karen Klein's response here.

And I add: You can't cut your way to prosperity. Start innovating, get lean and look for and seize opportunities wherever in the world it makes sense (like an economy that is "open for business"). When things pick up, explore more options here.

Globalization, Small-Biz Style

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Young entrepreneurs in emerging markets find the Internet allows them to scale up operations without huge financial outlays. Read all about it here.

Going Global, Part I

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Small businesses are joining their larger counterparts in the international arena. The first of a two-part series published by BusinessWeek online looks at key issues and challenges. I don't see anything new here other than the same old, same old.

But go ahead and read it yourself.

Want a shortcut to exporting? Try this online guide. It covers everything you wanted to know about exporting but were afraid to ask.

The picture is merely a reflection of my mood and to make the posting a little more interesting.

Note:  Since the date of this post, BusinessWeek may have removed its content.  Try here for a similar article.  And for more on exporting, go here.