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Expansion into Europe was already a no brainer for Vancouver-based Axine Water Technologies ahead of CETA (Comprehensive Economic and Trade Agreement), Canada’s free trade agreement with the European Union, taking effect this fall. “The biggest thing that I see in the short term is just access to talent,” said company president and CEO Jonathan Rhone.
“As we’re becoming more of a global trading system, I think that small and medium-sized enterprises have to understand that there are opportunities to be had in investing in exporting,” [Werner] Antweiler [associate professor at the University of British Columbia’s (UBC) Sauder School of Business and a chair in international trade policy] said, adding that many European manufacturers are already poised to take advantage of that trend, being on average a bit larger than those in Canada and possessing a stronger culture of global expansion.
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Seeking CETA's Small Business Benefits
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