Squash Etsy? Amazon Makes Its Move

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Amazon is making a big play to squash Etsy — and using artisans and gadget makers as the face of a $1 trillion company.

We'll let you be the judge.

Amazon launched a new section of its site called Amazon Storefronts on Monday morning, a space that looks remarkably like the handmade e-commerce giant Etsy and offers customers access to “over 1 million products” from 20,000 “small and medium-sized” US businesses.

Read more about Amazon, the friendly corporate giant, one which encourages entrepreneurship and the revitalization of small businesses, will start serving small businesses, defined as basically anything less than a publicly-traded global brand.