Tuesday, September 29, 2026

From Bootstrapping to Scaling: What It Really Takes to Build a Brand From the Ground Up (wegginar® 10/7/26)

©2026 Women Entrepreneurs Grow Global®.  All rights reserved.
Every founder dreams of scale. Few talk honestly about what it demands behind the scenes: the margin math, the customer acquisition costs that creep up overnight, the inventory decisions that can make or break a quarter.

That's exactly why I'm excited about our next wegginar.

Meet Isabel De Sousa, founder of Akalia

Isabel launched Akalia, a fashion and lifestyle brand, as a self-funded venture. Today it's an established e-commerce and retail business. Along the way, she has worked through nearly every stage of building and running a product-based brand, and she's ready to share what she learned.

What you'll learn

  • How to take a fashion or product idea from concept to a functioning, revenue-generating business
  • How to build a diversified sales strategy across your own e-commerce store, retail, social commerce, and platforms
  • How to work effectively with influencers and creators, including gifting, affiliate commissions, margins, and partnerships that can actually drive sales
  • How to think about profitability when scaling
  • How to stay adaptable as a founder

If you're selling a product, or planning to take one global, this session will give you a clear-eyed view of the operational realities that separate brands that scale from those that stall.

Event details

📅 Wednesday, October 7, 2026

🕚 11:00 AM CT (one hour)

🎤 "From Bootstrapping to Scaling: Building a Brand From the Ground Up"

Registration is free, thanks to the generous sponsors of Women Entrepreneurs Grow Global®, but you must register to get access.

👉 Register here: https://womenentrepreneursgrowglobal.org/2026/09/02/from-bootstrapping-to-scaling-building-a-brand-from-the-ground-up/

Join the wegg® team and our community of raving fans for an hour of real-world lessons you can put to work right away.

I'll [Laurel Delaney, founder of Women Entrepreneurs Grow Global] see you there!

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