How AI Will Transform Marketing

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Artificial intelligence can automate and streamline many basic marketing functions, but the real opportunity lies in AI's ability to help CMOs reinvent their entire operating model.

• Although AI can automate basic marketing processes, CMOs who focus exclusively on productivity gains are missing the bigger picture.
• Marketing leaders who fully embrace AI can transform their entire operating model in ways that were previously impossible.
• The challenge for CMOs is to sell their marketing vision to the C-suite and to their own teams while forging new partnerships with outside agencies.

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