International Expansion Plan For Paris Pop-Up

©iStock/Elena Zolotova

The American brand founded by sisters-in-law Veronica Swanson Beard and Veronica Miele Beard is moving into a 270-square-foot space fitted with picture frame moldings, curved brass hanging rails and a travertine table that wouldn’t look out of space in a Parisian interior.

With reason: the pop-up on the department store’s first floor, which runs through Dec. 8, is the opening play for the brand ahead of a permanent retail base in the City of Light, Veronica Beard president Stephanie Unwin said in an exclusive interview.