Millennials and Gen Zers Glow-Up a $2 Trillion Global Wellness Market

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To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases.

As this shift takes hold, it’s influencing the direction of the $2 trillion global wellness industry, which is expanding beyond its core categories. 

McKinsey & Company, in its fourth year fielding their Future of Wellness research, which focuses on six dimensions of wellness—health, sleep, nutrition, fitness, appearance, and mindfulness—they surveyed more than 9,000 consumers across China, Germany, the United Kingdom, and the United States.

Their findings reveal the ways in which younger consumers are redefining the landscape, the five consumer segments that make up today’s wellness customer base, and six subcategories poised to grow.  

Check it out.