Wednesday, March 22, 2023

Supply Chain Costs to Normalize in 2023

Last year, footwear brand Skechers's margins were clipped by high supply chain costs, despite its attempt to raise prices. 

This year Skechers expects supply chain costs to normalize as shipping prices come down, developments that will ease margin pressure and propel the brand to its goal of $10 billion in annual sales by 2026, the company’s CFO John Vandemore said at the UBS Consumer and Retail Conference on Wednesday.

“You saw 40-foot-high cube container rates go from an average of about $3,000 to $25,000. So for an average pair of shoes that took the landed embedded freight cost from something between 25 and 50 cents to $2 and $2.50,” he [Vandemore] said. “Last year quite frankly wasn’t my proudest year from a gross margin perspective, but I do believe you know a lot of those exogenous factors are beginning to abate which should lead to improvement later on.”

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