Pricing Your Product for Export Markets

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Are you getting ready to export your product overseas?  Debating whether you should price it at $5 or $7?  How do you decide? 

Leif Holmvall, veteran exporter, author, consultant and coach on exporting, has a tip or two to share with us. Leif has more than 45 years of experience doing business in 100-plus countries with the focus on helping businesses expand internationally. 

Here is an excerpt of an interview I [Laurel Delaney] conducted with him about 6 years ago (and worth republishing), which focuses on how to develop the best export pricing strategy – an issue that can be complex if you’ve never calculated an export price before.