Friday, August 28, 2020

Are U.S. Publishers Prepared for European Legislature?

Europe’s data protection laws are still murky, differently interpreted and fully understood by very few people. But wonky data laws are just one of many hurdles for U.S. publishers to scale in order to conquer international expansion — and those hurdles are stacking up.
Publishers say they remain enthusiastic about international expansion: HuffPost has 12 global editions and 60% of readers come from outside of the U.S. Bustle Digital Group, launched in the U.K. 2018, made several hires this year and has grown to 4 million unique monthly users with positive ad revenue momentum, the publisher said. Vox Media is hiring for its second international operation The Strategist UK, bringing the total to six staffers on international.
The U.K. seems a natural step into global expansion because there’s no language barrier yet there are some challenges worth noting.

Read more about why U.S. digital-media publishers are curbing international expansion.

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