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Beijing-based ByteDance, TikTok’s owner, recently launched a new platform to court small business advertisers is fraught with challenges, especially after the Trump administration's threat this week to impose a ban on China-based social media apps.
The new self-service ad platform, which lets companies purchase ads without needing to speak with a sales team, is key to TikTok’s ability to turn its red hot short video sharing app into a viable advertising business.
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