The Global Ecommerce Playbook

©iStock/gorodenkoff

There are huge challenges when embarking on cross-border commerce.  Yet nearly 84% of global ecommerce sales happen outside of Western continents such as North America and Europe, and overall sales are expected to reach $4.8 trillion USD by 2021.

Some of the world’s largest and best-known multi-nationals have failed spectacularly when expanding abroad.  How so?

Find out through a white paper, The Global Ecommerce Playbook (requires registration).