Tuesday, June 25, 2019

Is Your Business Ready for the World Stage?

Rhett Power says "success in the U.S. does not ensure success in other countries, and a translated website alone does not a global business make. To succeed abroad, American companies must account for differences in local cultures."
Research from CultureWizard found that 24% of respondents spend at least 76% of their time on global work. High-performing global businesses consistently ranked higher for indicators of cultural awareness and intercultural competencies, suggesting that companies with a global mindset do better than their geographically narrowed peers.
Power goes on to caution:  "Before you set up shop in new territory, make a few preparations."

Here they are -- a four-step process to prepare your company for global expansion.

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