Tuesday, September 13, 2016

8 Lessons for Successfully Launching a New Product or Service Globally

Alison Larson is an international business development consultant, founder of WorldBlazer Consulting LLC, and coach who works with fashion companies to launch, develop and/or dramatically improve their brand's presence and overall business in international markets around the world.

Prior to establishing her consulting business, Alison worked for 23 years in various executive positions at Carter's and OshKosh B'Gosh where she was responsible for global business development of the companies' various brands in over 40 developed and emerging markets.

She has spent her life traveling and working abroad and has lived in the USA, Italy, the UK and Belgium.  Alison has an MBA in International Business from NYU and Executive Certificates in Global Negotiations, Cross Cultural Communication and Managing Conflict with a Global Mindset from Thunderbird Global Business School.

If that is not enough, Alison is conversant in four languages and enjoys sailing, skiing, painting and creating jewelry in her spare time.

What's so cool about all this?  Alison is donating her valuable time and expertise to present a webinar for Women Entrepreneurs GROW Global on Wednesday, September 14th at 11:00 a.m. Central time. The title of her talk is:

"8 Critical Lessons To Ensure A Successful International Product Launch"

Here's what you will learn:
  • The type of research needed to identify your best target market 
  • How to select the right international partner the first time around 
  • The important role that relationships play in your international expansion efforts 
To learn more and to register, visit:  https://attendee.gotowebinar.com/register/4126297091592158468

Event is no charge but you must register to attend.  See you there!

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