Friday, March 22, 2013

Want to Take Your Business Global Fast? Add Stars to Your Advisory Board!

Digital Vision/Thinkstock
Producer Basis Science Inc. is coming out with a health-information device that doubles as a wristwatch.  They refer to the device as a wrist-based health tracker and recently added health guru Deepak Chopra and innovation evangelist Esther Dyson as advisers.

Users wear the water-resistant Basis 'smartwatch' while it monitors things like activity, heart rate, sleep patterns and perspiration.

The San Francisco company started shipping the 'smartwatch' priced at $199 in December 2012 and is currently sold out with a waiting list that is a mile long.  What I don't know is if that waiting list is local or global.  It can't hurt that Basis Science has Chopra and Dyson on board.  When you add stars as advisers, it's a fast way to get global traction. 

As a small business owner, it would be hard to do this on the cheap.  Perhaps setting aside a small percentage of equity to advisers and employees might work provided it is based on what needs to be done (execution).

Learn more about Basis Science, Inc. here.

Two related questions for today:  Will 2013 by the year of the 'smartwatch?' And will Apple and Samsung play in the space?

1 comment:

Laurel Delaney said...

More on 'smartwatches:'