Thursday, February 28, 2008

How Small Italian Firms Married Style to Globalism

I love this article that was published in the Wall Street Journal on Monday because it's about how a small wedding-dress maker Giovanna Sbiroli SRL built its brand and customer base by serving the Italian market and then realized that if they did not go global -- aggressively and soon -- they risked having to shut their doors. But they didn't. Here's why.

There is a Global Small Business 101 lesson for all of us in this.

Special thanks to Rosamaria Mancini who wrote the quality piece for the WSJ.

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