Thursday, July 06, 2006

Abridged Borderbuster: 7/5/06


If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher
2. Feedback From Our Readers
3. Exploring the International Market for Data*
4. Business and Cultural Tips: Have Some Fun!*
5. Lost in Translation*
6. How I Went Global: Ongoing Series
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie*
9. The Starbucks Effect*
10. Innocents Abroad*
11. The Soft Skills of Global Managers*
12. Blog World: MarketingProfs*
13. Laurel’s New e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

*Subscriber Exclusive*

Despite nearly two decades of corporate globalization efforts, many organizations still struggle to find managers who are comfortable and effective in the increasingly global economy. Most suffer both from a lack of cultural awareness when dealing with employees and partners overseas and from a lack of experience managing increasingly complex processes over long distances.

To read the lead story, visit here.


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