Tuesday, September 06, 2005

Abridged Borderbuster 9/6/05


If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher
2. Feedback From Our Readers
3. The Changing Face Of Global Business*
4. Business and Cultural Tips: Have Some Fun!*
5. The Next Big Idea*
6. How I Went Global: Ongoing Series // GlobeTrade.com*
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Business in China: A Wakeup Call*
10. Identify Emerging Market Opportunities*
11. Language Isn’t The Only Trade Barrier*
12. Chinese Ownership of American Companies: A Problem?*
13. Laurel’s New e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

*Subscriber Exclusive*

Going global has never been easy. Companies have always struggled to reach out effectively to different cultures and balance competing national agendas. What's different today is the speed with which events transpire and major forces react to move markets and shift competitive strengths and weaknesses. Businesses must be savvy enough to identify—if not anticipate—the new sociological, political, and economic trends that emerge almost daily.

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