Tuesday, June 21, 2005

Country Correspondent Report: Australia and New Zealand

Welcome from Australia & New Zealand ... from Stuart Ayling

It’s great to be part of the Global Small Business Blog. Thanks Laurel for making it possible.

This is my first post. Future posts will look at a range of issues important for small businesses in Australia and New Zealand.

Recent statistics show that home-based businesses made up 67% of all Australian small businesses. And over recent years the credibility of home-based businesses has increased dramatically.

I think this has a lot to do with the availability of easy-to-use technology. Now any business can present themselves professionally and communicate globally.

To think that only a few years ago a small business owner would feel ashamed to admit they were working from home. But not any more. In fact, after many years of corporate life, I have been running my marketing consulting business from home for the last 5 years. It’s great!

Here in Australia one of the key export assistance agencies is Austrade (the Australian Trade Commission).

The Austrade web site has stacks of good information -- especially mini-case studies about successful exporters. Most of these stories feature small businesses. Make sure you sign up for the Trademark newsletter. Follow the “newsletters” link from the Austrade home page.

On the financial front the Australian dollar is set to fall against the US dollar. This will make things a bit easier for exporters, although the domestic economy shows signs of slowing. For current financial news check out The Australian Financial Review.

Stuart Ayling
Marketing Nous

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