During her conversations, men would say, "we will go global in 18 months" or "we're the market leaders in this field." Whereas, when she interviewed women, they expressed finding a work/life balance, having control over their own lives and, hiring people.
Regardless, small business owners march to their own drums.
In closing, Bhakthi Puvanenthiran says:
Sole traders, small businesses and start-ups are carving out a much bigger part of the economic pie. They deserve all the support they can get.Read more here.