Meanwhile, Julia Hanna makes her case with: The Death of the Global Manager for HBS Working Knowledge. As always, the comments are more telling than anything. Add yours if you like.
But let's not forget one of my favorite Harvard Business articles that I pulled (dusted off) from my library shelf: The Globalization of Markets (pictured) by Theodore Levitt. Oh if Theodore were alive today ... what would he say?
And there's Customizing Global Marketing (1986)
Photo credit: Laurel Delaney