Yesterday, I visited Borders downtown Chicago, and scanned the recent edition of Scientific American (SA). I got caught up in "Does Language Shape What We Think?" Later, because I was so impressed with all the great content, I decided to check out SA's website. My goodness, I had no idea how global they are.
Swiat Nauki is their Poland edition. According to Google Translate, Swiat Nauki stands for "World Science."
If you want to get a quick course in cross-cultural online communications, pay a visit to each of these wonderful Scientific American sites from all over the world. You get a good feel on what works, what doesn't, especially on design and color schemes.
Look at all the other countries that Scientific American operates in here.