Thursday, April 20, 2006
Tuesday, April 18, 2006
Decide on something. Then stick with it. But how do select a product for export?
What gives you the most pleasure as a businessperson? Is it creating satisfaction by meeting consumer demands? Is it the challenge of spotting a trend, positioning yourself to take advantage of it, and striking it rich? Or is it the chance to spend your time dealing with a commodity you love? You have two viable reasons for choosing a product to export: because you know it will sell -- if not everywhere, at least somewhere, or because you like it.
Here's an example of how it works. You might start with a product you really like and know something about. This will probably prove much easier than deciding where you want to sell it. Let's say you love gardening. Your friends call you another Martha Stewart because you collect every gadget ever manufactured to help you devise more creative and beautiful ways of doing things. You ask yourself, "What if I could take some of these handy tools or accessories and get them to gardeners in other parts of the world who might enjoy them?" That's how you plant the seed, so to speak.
Once you have a likely export product in mind, learn everything there is to know about it. If you were its creator, how would you improve it? Go to a manufacturer, offer your export services, and suggest product improvements to turn a mediocre product -- gardening gloves -- into something extraordinary.
Your suggestions might mean the difference between a mobile transistor radio and the Apple iPod.
Thursday, April 13, 2006
View our lens here: Borderbuster
Note: If original link doesn't work, go here.
Monday, April 10, 2006
Thursday, April 06, 2006
If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:
1. Welcome From The Publisher
2. Feedback From Our Readers
3. Purchasing Translation Services*
4. Business and Cultural Tips: Have Some Fun!*
5. A Backlash Against Globalization*
6. How I Went Global: Ongoing Series* // Aniruddha Paul, India
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. After India And China, Where Next?*
10. How to Wrap 5 Jewels*
11. Abroad – The Corporate Merry-Go-Round*
12. Blog World: Do You Squidoo? We do.*
13. Laurel’s New e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
*Indicates exclusive to Borderbuster subscribers only.
3. PURCHASING TRANSLATION SERVICES: UNRAVELING SOME OF THE MYSTERY
This is a major breakthrough! Having a Web presence means that your potential market now is – literally – the world. Whether the role of a Website is to pursue actively or inform passively, companies are now doing business internationally whether they like it or not.
To read the article, visit:
Illinois I.T. Association
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