Sunday, August 08, 2004

Singaporean companies give us a lesson on going global

In The Straits Times -- Best in Newspaper Design in Asia

Singapore's reputation for quality and honesty has been a springboard for homegrown firms entering world markets.

A sun-lover soaks it up at Banyan Tree Resort in the Maldives; in downtown Sydney, a design student heads to RafflesLaSalle Institute; at London's Ascott Mayfair, an executive sends a fax from his serviced apartment; in New York, a US housewife snacks on Camel brand nibbles as she watches a television soap-opera. At all points of the compass, Singaporean companies are quietly making their mark.

Read the comprehensive article here:
Local Brand, Global Reach

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