In PROFITguide.com
How wonderful to see that the "Going Global" panel I moderated in Toronto earlier this month at the Women Presidents' Organization's annual conference received such nice coverage in Canada's PROFITguide.com. Read the global tip sheet here.
Thursday, April 28, 2005
Wednesday, April 27, 2005
The Conundrum Over Compliance With Global Privacy Laws
In Darwin
If you're an international company, you've got a global headache (Laurel here ... at least that's what the article's author, Dr. Larry Ponemon, purports).
When their customer and employee data travels around the world, global companies must be in compliance with complex privacy and data protection laws. Not only do they have to understand differences in the regulations -- they also must have an appreciation of the cultural differences that shape these laws.
If you're an international company, you've got a global headache (Laurel here ... at least that's what the article's author, Dr. Larry Ponemon, purports).
When their customer and employee data travels around the world, global companies must be in compliance with complex privacy and data protection laws. Not only do they have to understand differences in the regulations -- they also must have an appreciation of the cultural differences that shape these laws.
Saturday, April 23, 2005
Four How-To Ideas For Global Directors
In High-Impact Business English Training for Executives
This site provides a plethora of interesting information -- from a crash course in (global) communication to accessing global markets through language. Although some of the material is a couple of years old, it is still relevant for today's times. Pay a visit when you can. You won't be sorry you did.
This site provides a plethora of interesting information -- from a crash course in (global) communication to accessing global markets through language. Although some of the material is a couple of years old, it is still relevant for today's times. Pay a visit when you can. You won't be sorry you did.
Friday, April 22, 2005
Case Study: Following Business When It Moves Overseas
In Startup -- The Wall Street Journal Center for Entrepreneurs
Miller Centrifugal Casting, in Cecil, Pa., is one of many small metal forgers that sells to BIG industry, particularly steel companies. By using a centrifugal process, it creates big machine parts with complex shapes and strengths. But times are tough for old-school manufacturers like this, as steel production shifts increasingly to China.
The PROBLEM that exists for Miller Centrifugal: Customers withering away.
Find out what they did here: SOLUTION.
Miller Centrifugal Casting, in Cecil, Pa., is one of many small metal forgers that sells to BIG industry, particularly steel companies. By using a centrifugal process, it creates big machine parts with complex shapes and strengths. But times are tough for old-school manufacturers like this, as steel production shifts increasingly to China.
The PROBLEM that exists for Miller Centrifugal: Customers withering away.
Find out what they did here: SOLUTION.
Thursday, April 21, 2005
The Return of Japan, Inc.?
In Knowledge@Wharton
Japan's economy, a powerhouse during the roaring 1980s, has been in the dumps since 1989. Today, however, signs are starting to appear that the world's second-largest economy is waking up again. In this special report (available in English or Japanese), Knowledge@Wharton presents insights from the Wharton Fellows program in Tokyo as well as an excerpt from "The Next Global Stage: Challenges and Opportunities in Our Borderless World," by Kenichi Ohmae.
Dr. Ohmae -- who many describe as Japan's leading management (global) guru -- has been a tremendous influence on my career in global trade starting in the mid-eighties when I first read, "The Borderless World." Never, had a book dominated my total being the way that book did. It taught me how the world is your market. My next all time favorite is "The Invisible Continent" where I think he did his best work ever (and I said so -- "This is the work of an awe-inspiring business genius" -- in my Amazon review).
I have had the good fortune to meet Kenichi and listen to his brilliant insights on our brave new economy. He's truly a global visionary. In addition, he was so gracious as to send me a copy of "The Invisible Continent" when it was first published (2000) and autographed it with a wonderful passage that sticks with me to this day on all the work I do on a global basis.
When I read Kenichi's new book "The Next Global Stage: Challenges and Opportunities in Our Borderless World," I will let you know what I think of it. It's a given though that he will, as always, open my mind to unlimited opportunities in our brave new world.
Japan's economy, a powerhouse during the roaring 1980s, has been in the dumps since 1989. Today, however, signs are starting to appear that the world's second-largest economy is waking up again. In this special report (available in English or Japanese), Knowledge@Wharton presents insights from the Wharton Fellows program in Tokyo as well as an excerpt from "The Next Global Stage: Challenges and Opportunities in Our Borderless World," by Kenichi Ohmae.
Dr. Ohmae -- who many describe as Japan's leading management (global) guru -- has been a tremendous influence on my career in global trade starting in the mid-eighties when I first read, "The Borderless World." Never, had a book dominated my total being the way that book did. It taught me how the world is your market. My next all time favorite is "The Invisible Continent" where I think he did his best work ever (and I said so -- "This is the work of an awe-inspiring business genius" -- in my Amazon review).
I have had the good fortune to meet Kenichi and listen to his brilliant insights on our brave new economy. He's truly a global visionary. In addition, he was so gracious as to send me a copy of "The Invisible Continent" when it was first published (2000) and autographed it with a wonderful passage that sticks with me to this day on all the work I do on a global basis.
When I read Kenichi's new book "The Next Global Stage: Challenges and Opportunities in Our Borderless World," I will let you know what I think of it. It's a given though that he will, as always, open my mind to unlimited opportunities in our brave new world.
Tuesday, April 12, 2005
Exports Set To Rise for India
In Financial Times
India will double its share of world trade ahead of its target date of 2009 as its integration with the global economy accelerates. It has been one of the star performers of the global economy since its reforms began in 1991. Yet India's share of world trade remains less than 1 per cent and it lies in 31st position in rankings of world exporters, far behind fourth-placed China.
To read the entire article, visit:
Exports Set To Rise Ahead Of Target As India Upgrades Trade Policy
India will double its share of world trade ahead of its target date of 2009 as its integration with the global economy accelerates. It has been one of the star performers of the global economy since its reforms began in 1991. Yet India's share of world trade remains less than 1 per cent and it lies in 31st position in rankings of world exporters, far behind fourth-placed China.
To read the entire article, visit:
Exports Set To Rise Ahead Of Target As India Upgrades Trade Policy
Tuesday, April 05, 2005
Abridged Borderbuster 4/5/05
CONTENTS
If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:
1. Welcome From The Publisher
2. Feedback From Our Readers
3. International: Opening Up An Overseas Operation*
4. Business and Cultural Tips: Have Some Fun!*
5. Should Global Brands Trash Local Favorites?*
6. How I Went Global: Ongoing Series // China Never Stops*
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Pecking Order*
10. Don’t Blame Trade For US Job Losses
11. Dollar’s Fall Helps Some
12. Fifth Graders Tour International Industry*
13. Laurel’s New e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
*Indicates exclusive to Borderbuster subscribers only.
Sample section:
5. SHOULD GLOBAL BRANDS TRASH LOCAL FAVORITES?
*Subscriber Exclusive*
Twenty-one years ago, Professor Theodore Levitt of Harvard Business School dropped a bombshell on the international marketing community when he published "The Globalization of Markets" in the Harvard Business Review. In his paper, Levitt argued that technology had created a world in which consumer preferences were converging, and that successful businesses would do well to market globally standardized products. Central to Levitt's argument was the idea that globalization was leading to the extinction of traditional differences in national tastes.
To read the complete article, visit here.
To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!
If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:
1. Welcome From The Publisher
2. Feedback From Our Readers
3. International: Opening Up An Overseas Operation*
4. Business and Cultural Tips: Have Some Fun!*
5. Should Global Brands Trash Local Favorites?*
6. How I Went Global: Ongoing Series // China Never Stops*
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Pecking Order*
10. Don’t Blame Trade For US Job Losses
11. Dollar’s Fall Helps Some
12. Fifth Graders Tour International Industry*
13. Laurel’s New e-Book: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
*Indicates exclusive to Borderbuster subscribers only.
Sample section:
5. SHOULD GLOBAL BRANDS TRASH LOCAL FAVORITES?
*Subscriber Exclusive*
Twenty-one years ago, Professor Theodore Levitt of Harvard Business School dropped a bombshell on the international marketing community when he published "The Globalization of Markets" in the Harvard Business Review. In his paper, Levitt argued that technology had created a world in which consumer preferences were converging, and that successful businesses would do well to market globally standardized products. Central to Levitt's argument was the idea that globalization was leading to the extinction of traditional differences in national tastes.
To read the complete article, visit here.
To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!
Tuesday, March 29, 2005
Offshore Lessons
In E-Commerce News
Four lessons are highlighted in Offshore Lessons: The Touchstone Case Study. They are:
1. Market positioning.
2. Put American trainers on the ground.
3. Quantity always follows quality.
4. Export American business culture.
The experiences shared in this study are relevant for any U.S. firm interested in establishing a customer service operation offshore, whether in a standalone facility or through a contractor.
Four lessons are highlighted in Offshore Lessons: The Touchstone Case Study. They are:
1. Market positioning.
2. Put American trainers on the ground.
3. Quantity always follows quality.
4. Export American business culture.
The experiences shared in this study are relevant for any U.S. firm interested in establishing a customer service operation offshore, whether in a standalone facility or through a contractor.
Thursday, March 24, 2005
Liberating Your Art To The World
In NonstarvingArtists.com
With today's Internet it is much easier to market your work, including art, on a global level. There are some steps that can be taken to assist in creating awareness for your name and art. By following these steps you will not only meet folks in the same field but will be able to create the strategic alliances required to sell your work to the world.
With today's Internet it is much easier to market your work, including art, on a global level. There are some steps that can be taken to assist in creating awareness for your name and art. By following these steps you will not only meet folks in the same field but will be able to create the strategic alliances required to sell your work to the world.
Tuesday, March 22, 2005
Ask The Experts: How Can I Get Started Exporting?
In NY Enterprise Report
In the Report's Ask The Experts column, I share an answer to the following question but be sure to read the first two paragraphs of my answer very carefully because that part was edited out due to space constraints:
Q. I have been in the cosmetic business since 1993; we buy surplus products from various U.S. manufacturers. In the past we have sold to some locals who send these goods back “home” to their own country for resale. How can I get started exporting cosmetics to such countries as Africa and South America, and to whom else in these related fields can we offer these types of goods?
Morris Schlesinger
President, F.I.E. Merchandising Corp.
A. Buying closeouts and surplus items from American manufacturers with the understanding that you will not resell the goods within the same market has been around since the beginning of international trade. Some refer to this as parallel imports or “gray market” transactions. Although it appears you trust the “locals” you are selling to, it is in your legal best interest to document the fact that all merchandise purchased from you must be exported from the United States and never be resold within the U.S. This should be done to protect the investment you have made in working with the local manufacturing companies who so willingly put faith in you to sell their products overseas.
American products have always held a certain allure to consumers worldwide. It is not surprising that women from other parts of the world jump at a chance to buy American goods at deep discounts. Men and women alike enjoy novelty, and they love to feel that they are buying into a trendy, cutting-edge lifestyle.
To find an appropriate market niche in a specific overseas market, do your homework.
Segment Your Market
Since cosmetics can encompass many different kinds of products, segment the market to determine the best place for your products. For example, consider the type of cosmetics you are going to export. Men’s? Ladies’? Color cosmetics like lipstick, cheek color and eye shadow? Perfumes? Colognes? Under each product segment, list the categories of likely customers until you reach the end user for your product.
To read the rest of the answer, visit NY Enterprise Report March/April 2005.
In the Report's Ask The Experts column, I share an answer to the following question but be sure to read the first two paragraphs of my answer very carefully because that part was edited out due to space constraints:
Q. I have been in the cosmetic business since 1993; we buy surplus products from various U.S. manufacturers. In the past we have sold to some locals who send these goods back “home” to their own country for resale. How can I get started exporting cosmetics to such countries as Africa and South America, and to whom else in these related fields can we offer these types of goods?
Morris Schlesinger
President, F.I.E. Merchandising Corp.
A. Buying closeouts and surplus items from American manufacturers with the understanding that you will not resell the goods within the same market has been around since the beginning of international trade. Some refer to this as parallel imports or “gray market” transactions. Although it appears you trust the “locals” you are selling to, it is in your legal best interest to document the fact that all merchandise purchased from you must be exported from the United States and never be resold within the U.S. This should be done to protect the investment you have made in working with the local manufacturing companies who so willingly put faith in you to sell their products overseas.
American products have always held a certain allure to consumers worldwide. It is not surprising that women from other parts of the world jump at a chance to buy American goods at deep discounts. Men and women alike enjoy novelty, and they love to feel that they are buying into a trendy, cutting-edge lifestyle.
To find an appropriate market niche in a specific overseas market, do your homework.
Segment Your Market
Since cosmetics can encompass many different kinds of products, segment the market to determine the best place for your products. For example, consider the type of cosmetics you are going to export. Men’s? Ladies’? Color cosmetics like lipstick, cheek color and eye shadow? Perfumes? Colognes? Under each product segment, list the categories of likely customers until you reach the end user for your product.
To read the rest of the answer, visit NY Enterprise Report March/April 2005.
Thursday, March 17, 2005
Across The Globe: Everyone Is Irish On Saint Patrick's Day!
Happy Saint Patrick's Day! It wouldn't be fitting if I didn't highlight the importance of this day considering I am third-generation Irish (my family's from Ballyhaunis, County Mayo -- a place where I have visited with the warmest of memories).
So for all you readers who don't think you're Irish, I'll entice you to reconsider:
Have some fun and if you laugh, then you have Irish spirit!
Learn about Ireland and feel as if you were born there!
And I will leave you with this fine Irish blessing:
May the road rise to meet you.
May the wind be always at your back.
May the sun shine warm upon your face, the rain fall soft upon your fields.
And until we meet again, may God hold you in the palm of his hand.
So for all you readers who don't think you're Irish, I'll entice you to reconsider:
Have some fun and if you laugh, then you have Irish spirit!
Learn about Ireland and feel as if you were born there!
And I will leave you with this fine Irish blessing:
May the road rise to meet you.
May the wind be always at your back.
May the sun shine warm upon your face, the rain fall soft upon your fields.
And until we meet again, may God hold you in the palm of his hand.
Sunday, March 13, 2005
Foreign-trade zone could be established in Southern Wisconsin, USA
In Wisconsin State Journal
Southern Wisconsin could see an increase in foreign business if the federal government approves the county airport's proposal to create a foreign-trade zone.
Designating "foreign-trade zone" property gives businesses special customs procedures to either defer or avoid duties on imported goods.
"The purpose is to enable small business to better compete in the global market."
To read the entire article, visit: Foreign-trade zone could be established in Dane County.
Southern Wisconsin could see an increase in foreign business if the federal government approves the county airport's proposal to create a foreign-trade zone.
Designating "foreign-trade zone" property gives businesses special customs procedures to either defer or avoid duties on imported goods.
"The purpose is to enable small business to better compete in the global market."
To read the entire article, visit: Foreign-trade zone could be established in Dane County.
Tuesday, March 08, 2005
New GEM Report: Women Entrepreneurs Are Poised To Take On The World!
New Global Entrepreneurship Monitor (GEM) Report On Women's Entrepreneurial Activity Released Today (3/8/05).
Forty-one percent of entrepreneurs are women, according to a cross-national study of thirty-four countries. The first Global Entrepreneurship Monitor (GEM) report on women’s entrepreneurial activity was released today by The Center For Women’s Leadership at Babson College.
The GEM 2004 Report on Women and Entrepreneurship provides an in-depth global look at women’s entrepreneurship and highlights the important role that women play in developing and developed economies.
”The GEM study on women’s entrepreneurship emphasizes the critical role women have in new venture creation and provides insights to inform policies focused on increasing and extending the scope and reach of their entrepreneurial activities,” said Dr. Nan Langowitz, Director of the Center for Women’s Leadership at Babson College. “These findings support our goal of understanding, featuring and supporting the entrepreneurial efforts of women worldwide. ”
To download the powerful report, visit:
The First GEM on Women's Entrepreneurial Activities (3/8/05)
Forty-one percent of entrepreneurs are women, according to a cross-national study of thirty-four countries. The first Global Entrepreneurship Monitor (GEM) report on women’s entrepreneurial activity was released today by The Center For Women’s Leadership at Babson College.
The GEM 2004 Report on Women and Entrepreneurship provides an in-depth global look at women’s entrepreneurship and highlights the important role that women play in developing and developed economies.
”The GEM study on women’s entrepreneurship emphasizes the critical role women have in new venture creation and provides insights to inform policies focused on increasing and extending the scope and reach of their entrepreneurial activities,” said Dr. Nan Langowitz, Director of the Center for Women’s Leadership at Babson College. “These findings support our goal of understanding, featuring and supporting the entrepreneurial efforts of women worldwide. ”
To download the powerful report, visit:
The First GEM on Women's Entrepreneurial Activities (3/8/05)
Friday, March 04, 2005
Abridged Borderbuster 3/4/05
If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:
CONTENTS
1. Welcome From The Publisher
2. Feedback From Our Readers
3. Anti-Globalization Movements*
4. Business Cultural Tips: Have Some Fun!*
5. Opening Up Overseas*
6. How I Went Global: Ongoing Series // Twenty Factors …
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Global Trade, Zero Angst*
10. Going Global: Study Your Markets, Develop a Strategic Plan*
11. How China Will Change Your Business
12. Employees Face New Challenges*
13. Laurel’s New e-Book: “Godzilla Global Marketing!”*
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
*Indicates exclusive to Borderbuster subscribers only.
Sample section:
10. GOING GLOBAL: STUDY YOUR MARKETS, DEVELOP A STRATEGIC PLAN
*Subscriber Exclusive*
Go global before a foreign competitor steals or marginalizes your business. Not only will you expand your market, but you will also access a diverse revenue stream that is more stable since you will no longer be as vulnerable to periodic downturns in any one economy. Global companies outperform domestics, growing twice as fast with significantly higher returns.
To read the complete article, visit here.
To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!
CONTENTS
1. Welcome From The Publisher
2. Feedback From Our Readers
3. Anti-Globalization Movements*
4. Business Cultural Tips: Have Some Fun!*
5. Opening Up Overseas*
6. How I Went Global: Ongoing Series // Twenty Factors …
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Global Trade, Zero Angst*
10. Going Global: Study Your Markets, Develop a Strategic Plan*
11. How China Will Change Your Business
12. Employees Face New Challenges*
13. Laurel’s New e-Book: “Godzilla Global Marketing!”*
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
*Indicates exclusive to Borderbuster subscribers only.
Sample section:
10. GOING GLOBAL: STUDY YOUR MARKETS, DEVELOP A STRATEGIC PLAN
*Subscriber Exclusive*
Go global before a foreign competitor steals or marginalizes your business. Not only will you expand your market, but you will also access a diverse revenue stream that is more stable since you will no longer be as vulnerable to periodic downturns in any one economy. Global companies outperform domestics, growing twice as fast with significantly higher returns.
To read the complete article, visit here.
To subscribe to Borderbuster, visit:
Sign Up For Borderbuster!
Friday, February 25, 2005
How China Will Change Your Business
In Inc.com
Fourteen things every entrepreneur should know about the capitalist explosion heading our way. But don't assume that conceding China's rise means conceding to China.
Fourteen things every entrepreneur should know about the capitalist explosion heading our way. But don't assume that conceding China's rise means conceding to China.
Saturday, February 19, 2005
Taiwanese students study global entrepreneurship in Motown
In Detroit Free Press
Students from Taiwan are visiting Detroit this month as the first cohort in a unique master's of business administration program offered jointly by University of Detroit Mercy and Fu-Jen Catholic University in Taipei, Taiwan. Why is this happening? Here's a snapshot of what the
article reveals:
--> One big attraction of the joint MBA program is its focus on global entrepreneurship. China's emergence as a global economic superpower, contrary to popular belief, is not simply the result of orchestrated plotting by the central government in Beijing. Rather, it's been the unleashing of a remarkable entrepreneurial zeal -- in Taiwan and Hong Kong, as well as in the mainland People's Republic of China.
Students from Taiwan are visiting Detroit this month as the first cohort in a unique master's of business administration program offered jointly by University of Detroit Mercy and Fu-Jen Catholic University in Taipei, Taiwan. Why is this happening? Here's a snapshot of what the
article reveals:
--> One big attraction of the joint MBA program is its focus on global entrepreneurship. China's emergence as a global economic superpower, contrary to popular belief, is not simply the result of orchestrated plotting by the central government in Beijing. Rather, it's been the unleashing of a remarkable entrepreneurial zeal -- in Taiwan and Hong Kong, as well as in the mainland People's Republic of China.
Wednesday, February 16, 2005
What small businesses do wrong when entering an overseas market
In LeaderValues
Author Gretchen Glasscock indicates the following in her article "Going Global: Study Your Markets, Develop a Strategic Plan:"
So going global in your ecommerce efforts makes good sense, but with the understanding that serious thought and preparation are required. Deirdre Mendez, PhD., President of Foreign Business Management Consultants in Austin, Texas says: "Small companies enter international markets without a clear strategy, and without adequate preparation. They don't research foreign markets, perform due diligence on foreign partners, protect their intellectual property or understand the customer culture of their overseas operations. They create partnerships that don't work and must be renegotiated or terminated. All of these mistakes take time to rectify and cost money. Some of them cannot be undone. But all of them can be avoided by strategic planning."
Mendez identifies the key issues you need to look at, some of which are the following:
• Point of Entry - the most strategic market for your launch.
• Distribution - if you're marketing a physical rather than a digital product.
• Partnerships - this can be the make or break decision in any business.
• Product Localization - usually a minimum of some form of translation is required, even if it's just translating the packaging.
• Customer Support - Expectations vary by country and long distance supervision is challenging so this is a particularly thorny issue
• Cultural Issues - riddled with landmines. Assume nothing. Get a trusted local to guide you through this and don't expect your local partner to carry this whole burden.
I don't necessarily agree with Dr. Mendez's comments because entrepreneurs and small businesses tend to make things happen in a BIG way. Granted we might not do everything perfect the first time but we do know how to get things done and if done wrong, we also know how to correct a situation mighty quick. For small businesses, I believe the simplest approach to going global is to find a reputable customer, determine how to get your product to him or her and secure payment! Sound familiar? It should because that's exactly how you start a local business.
If you want additional information on how to quickly get up and running on the international front, read the press release we issued 2/15/05 on "Global Guru" manifesto which tells you everything you need to know about going global. Need help? I'm always around to bounce ideas by. What are you waiting for? The world is at your door step.
Author Gretchen Glasscock indicates the following in her article "Going Global: Study Your Markets, Develop a Strategic Plan:"
So going global in your ecommerce efforts makes good sense, but with the understanding that serious thought and preparation are required. Deirdre Mendez, PhD., President of Foreign Business Management Consultants in Austin, Texas says: "Small companies enter international markets without a clear strategy, and without adequate preparation. They don't research foreign markets, perform due diligence on foreign partners, protect their intellectual property or understand the customer culture of their overseas operations. They create partnerships that don't work and must be renegotiated or terminated. All of these mistakes take time to rectify and cost money. Some of them cannot be undone. But all of them can be avoided by strategic planning."
Mendez identifies the key issues you need to look at, some of which are the following:
• Point of Entry - the most strategic market for your launch.
• Distribution - if you're marketing a physical rather than a digital product.
• Partnerships - this can be the make or break decision in any business.
• Product Localization - usually a minimum of some form of translation is required, even if it's just translating the packaging.
• Customer Support - Expectations vary by country and long distance supervision is challenging so this is a particularly thorny issue
• Cultural Issues - riddled with landmines. Assume nothing. Get a trusted local to guide you through this and don't expect your local partner to carry this whole burden.
I don't necessarily agree with Dr. Mendez's comments because entrepreneurs and small businesses tend to make things happen in a BIG way. Granted we might not do everything perfect the first time but we do know how to get things done and if done wrong, we also know how to correct a situation mighty quick. For small businesses, I believe the simplest approach to going global is to find a reputable customer, determine how to get your product to him or her and secure payment! Sound familiar? It should because that's exactly how you start a local business.
If you want additional information on how to quickly get up and running on the international front, read the press release we issued 2/15/05 on "Global Guru" manifesto which tells you everything you need to know about going global. Need help? I'm always around to bounce ideas by. What are you waiting for? The world is at your door step.
Tuesday, February 15, 2005
Local small Australian businesses are exporting their heads off
In The Australian News
It doesn't matter where you are based, going global can be done anywhere and it usually begins with baby steps and then gradually increases to export intensity where export revenue as a share of total revenue becomes significant.
In this article, Australians tell us a thing or two about exporting and in particular, how women (who run one-third of Australia's small businesses) have become creators of great global brands.
It doesn't matter where you are based, going global can be done anywhere and it usually begins with baby steps and then gradually increases to export intensity where export revenue as a share of total revenue becomes significant.
In this article, Australians tell us a thing or two about exporting and in particular, how women (who run one-third of Australia's small businesses) have become creators of great global brands.
Monday, February 07, 2005
Go For It: Let The Year of the Rooster Wake You Up!
In Small Business Advocate
Last year was the Chinese Year of the Monkey -- a year filled with movement, discussion, and the exchange of ideas. But we are about to turn out the lights on the Monkey. Wake up on February 9, 2005 to the Year of the Rooster! The Eastern zodiac is the oldest known horoscope system in the world, and can reveal amazing insights into your character, lifestyle, and emotional makeup. But even if you don't believe that your destiny is written in the stars, be open to the possibilities that the New Year of the Rooster brings. Wake up to the business potential around you (hint: globalization). Let the Year of the Rooster be the year you go for it!
Last year was the Chinese Year of the Monkey -- a year filled with movement, discussion, and the exchange of ideas. But we are about to turn out the lights on the Monkey. Wake up on February 9, 2005 to the Year of the Rooster! The Eastern zodiac is the oldest known horoscope system in the world, and can reveal amazing insights into your character, lifestyle, and emotional makeup. But even if you don't believe that your destiny is written in the stars, be open to the possibilities that the New Year of the Rooster brings. Wake up to the business potential around you (hint: globalization). Let the Year of the Rooster be the year you go for it!
Friday, February 04, 2005
Abridged Borderbuster 2/4/05
If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:
CONTENTS
1. Welcome From The Publisher
2. Feedback From Our Readers
3. The Link Between Price and Profit Margin in a Global Market*
4. Business Cultural Tips: Have Some Fun!*
5. The Magazine Of The International Trade Centre*
6. How I Went Global: Ongoing Series // Go For It!
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Women In The Global Economy*
10. Future Trends In Offshoring*
11. Seven Steps To Protecting Reputation Abroad*
12. Why There’s No Escaping the Blog*
13. Watch for Laurel’s New e-Book: “Godzilla Global Marketing”*
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
*Indicates exclusive to Borderbuster subscribers only.
Sample section:
3. THE LINK BETWEEN PRICE AND PROFIT MARGIN IN A GLOBAL MARKET
*Subscriber Exclusive*
The vacillation in the exchange rate of the dollar against foreign currencies creates a climate of uncertainty for managers buying and selling in the global marketplace. In spite of these fluctuations, there are ways to hedge business exposure to changes in the value of the dollar.
Two scholars teamed up to write this magnificent article. If you had hired them to present their findings, it would have cost you thousands of dollars. Here, you have free access. You won’t want to miss it.
To read the entire article, visit Graziadio Business Report, Pepperdine University, Graziadio School of Business and Management.
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CONTENTS
1. Welcome From The Publisher
2. Feedback From Our Readers
3. The Link Between Price and Profit Margin in a Global Market*
4. Business Cultural Tips: Have Some Fun!*
5. The Magazine Of The International Trade Centre*
6. How I Went Global: Ongoing Series // Go For It!
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Women In The Global Economy*
10. Future Trends In Offshoring*
11. Seven Steps To Protecting Reputation Abroad*
12. Why There’s No Escaping the Blog*
13. Watch for Laurel’s New e-Book: “Godzilla Global Marketing”*
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*
*Indicates exclusive to Borderbuster subscribers only.
Sample section:
3. THE LINK BETWEEN PRICE AND PROFIT MARGIN IN A GLOBAL MARKET
*Subscriber Exclusive*
The vacillation in the exchange rate of the dollar against foreign currencies creates a climate of uncertainty for managers buying and selling in the global marketplace. In spite of these fluctuations, there are ways to hedge business exposure to changes in the value of the dollar.
Two scholars teamed up to write this magnificent article. If you had hired them to present their findings, it would have cost you thousands of dollars. Here, you have free access. You won’t want to miss it.
To read the entire article, visit Graziadio Business Report, Pepperdine University, Graziadio School of Business and Management.
To subscribe to Borderbuster, visit:
Sign Up For Borderbuster Here!
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