1. Coke's growth was fastest in emerging markets like India and Brazil. You have to challenge yourself: Should you be looking at this market? My answer: Yes! Definitely consider the BRIC (why it's important here) area for expanding your business internationally.
2. Coke is sticking to its long-term pricing strategy, and plans to implement price increases that won't affect or startle consumers who are still fairly value conscious. Is this something you should be doing too with your business offerings? My answer: Yes! If you can gently raise prices and still have customers buy -- go for it. Over the long haul, you'll finish up the year in a far healthier (= profitable) state.
There's more. Read the entire article here.
Posted by: The Global Small Business Blog