Monday, February 14, 2011

Coke Sales Bubbling Globally

Why are Coke's sales on the rise internationally?  As a small business owner or entrepreneur, you probably wonder what we can learn from the big guy -- Coke.  Two things for now:

1.  Coke's growth was fastest in emerging markets like India and Brazil.  You have to challenge yourself:  Should you be looking at this market?  My answer:  Yes!  Definitely consider the BRIC (why it's important here) area for expanding your business internationally.

2.  Coke is sticking to its long-term pricing strategy, and plans to implement price increases that won't affect or startle consumers who are still fairly value conscious.  Is this something you should be doing too with your business offerings?  My answer:  Yes!  If you can gently raise prices and still have customers buy -- go for it.  Over the long haul, you'll finish up the year in a far healthier (= profitable) state.

There's more.  Read the entire article here.

Posted by:  The Global Small Business Blog

1 comment:

Contact Center Philippines said...

Coke is really good at advertising their product not just globally or at a national level, but they are great on community level. Companies should learn from them.