Monday, October 24, 2005

Going Global: Try South First

In Inc.

Many entrepreneurs have their eyes fixed on China, but it may make sense to look south as well as east. The recent passage of the Central American Free Trade Agreement gives the U.S. six new free-trade partners -- Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and the Dominican Republic. The treaty immediately reduces or eliminates 80% of tariffs on U.S. exports -- including IT, medical equipment, and telecommunications supplies -- opening a new world of opportunity. And risk.

Read the article here.

Wednesday, October 19, 2005

Going Global But Localizing The Brand

In Inc.

There are 1.3 billion potential wine drinkers in China, and Scott Henry, owner of Henry Estate, a winery in Umpqua, Oreg., was convinced they'd love his pinot noir. Henry understood that Western-style wine is a relatively new phenomenon in China, but he also believed that his wine's taste and texture were a perfect match for Chinese cuisine.

Henry Estate is no stranger to exporting. For the past 10 years it has shipped cases to Canada, the U.K., and Japan. How much harder could it be to add China to the list?

Read the article and find out here.

Monday, October 17, 2005

Going Global: Study Your Markets, Develop a Strategic Plan


Go global before a foreign competitor steals or marginalizes your business. Not only will you expand your market, but you will access a diverse revenue stream which is more stable since you will no longer be as vulnerable to periodic downturns in any one economy. Global companies outperform domestics, growing twice as fast with significantly higher returns.

Find out how and why here.

Friday, October 07, 2005

Abridged Borderbuster 10/5/05


If you are not a subscriber to Borderbuster, here's a glimpse of what you missed this month:

1. Welcome From The Publisher
2. Feedback From Our Readers
3. The Global Business*
4. Business and Cultural Tips: Have Some Fun!*
5. China Venture News*
6. How I Went Global: Ongoing Series //*
7. A Reader Asks: Q&A*
8. Everybody Loves a Freebie -- repeat: FREE OFFER*
9. Going Global Has Its Perils*
10. Energizing Entrepreneurs*
11. Doing Business: Benchmarking Business Regulations*
12. A Wee Bit of Ireland*
13. Laurel’s New e-Book Is Ready: “GODZILLA Global Marketing!”
14. Take A Walk On The Wild Side (TAWOTWS)*
15. Wind Behind Your Sail*
16. Miscellany*

*Indicates exclusive to Borderbuster subscribers only.

Sample section:

*Subscriber Exclusive*

Globalization has made the world a smaller place and has changed the way people do business in OECD countries. But did you know that a significant part of global integration reflects trade within transnational firms and industries?

To read the balance of the article, visit:


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