Saturday, October 25, 2014

A Look at Lyon, France

Here's an assortment of pictures I took during my trip to Lyon, France to attend the World Entrepreneurship Forum.  The multicolored building is the hotel where I stayed - the Novotel Lyon Confluence, which is situated in the heart of the trendy district between the Rhône and the Saône.

All the other photos are taken within walking distance from the hotel.  It's an absolutely beautiful area.

Photos courtesy:  @2014 Laurel J. Delaney.  All rights reserved.

Friday, October 24, 2014

Tell Stories at a Global Scale

Carrier Kerpen, a contributor at Forbes, interviews Sonia Carter, Head of Digital and Social Media Marketing for Mondelez Europe on her podcast, “All The Social Ladies.”

Here are a few insights from her interview with Sonia:
  1. Cast a wider net.
  2. Tell your stories at [global] scale.
  3. Disseminate your learning globally.
Each point comes with its own takeaway.  On No. 3, for example, the takeaway is:
Use what you learn from the successes and failures of your campaign to inform the rest of your business across global markets.
Read the entire article:  3 Sweet Tips From the Lady Behind Cadbury's Social Media Success

Thursday, October 23, 2014

To Go Global, What's Your First Country to Enter and Why?

I've been a member of LinkedIn for a number of years and one group out of many that I joined is International Trade Network.  Recently, member Bill Elmer posted a question to the group:  If you were to expand overseas, which country would be your first choice and why?

The article below highlights twelve of the answers. I have intentionally left out the members’ name attributed to a comment to protect their interests. If you would like to review the more than 225 comments to date, I highly recommend you join the group; I’ll see you there.

Read:  If you were to expand overseas, which country would be your first choice and why?

Wednesday, October 22, 2014

Around the World, Kids Can Learn By Tinkering

What happens when you give a roomful of kids a stack of tablet computers?  With no instruction whatsoever, you'd be surprised how fast students figure things out.  That information is according to Leslie Engle Young, who was at a schoolhouse in Agorhome, Ghana when she witnessed this firsthand.

Young is the director of impact for Pencils of Promise, a New York City non-profit that has built nearly 250 schools across Ghana, Nicaragua, Guatemala, and Laos.

To learn more, read:  Going Global?  The Growing Movement to Let Kids Learn Just by Tinkering

Tuesday, October 21, 2014

How An International Brake Manufacturer is Accelerating Ahead in North America

International brake maker Brembo S.p.A. is accelerating ahead in North America, Homer, Michigan to be exact.  A little history on Brembo:
Brembo is now a fully fledged multinational with operations in three continents and production facilities in sixteen countries.  It also has commercial branches in Sweden, France and Germany and markets its products in a remarkable seventy nations worldwide.  The group has a workforce of around 7000 employees, approximately 10% of whom engineers and product specialists engaged in vital research and development activities.
The company has determined that the North American market will be the its largest by the end of this year (2014).

Find out the how and why here.

Blogging LIVE From the World Entrepreneurship Forum at La Sucriere

©2014 Laurel J. Delaney.  All rights reserved.
©2014 Laurel J. Delaney.  All rights reserved.
Today we are at the famous La Sucriere (as shown above) where we will be a part of an exciting and engaging experience that combines online and face-to-face activities:  The World Entrepreneurship Crowd's Den, sponsored by the EMLYON Incubator.

We will hear from five talented start-up founders - from Singapore, Barbados, Turkey, Poland and France - who will pitch a panel of six experienced Lion investors who, in turn, will assess each founder's innovative business plan.

On a side but related note, I am thrilled that my World Entrepreneurship Forum colleagues are featuring copies of Planet Entrepreneur, a book I contributed to last year!

For more information on the World Entrepreneurship Forum and on how to get involved, visit:

Monday, October 20, 2014

Blogging LIVE From Lyon, France at the World Entrepreneurship Forum

©2014 Laurel J. Delaney.  All rights reserved.
I am blogging live from Lyon, France at the World Entrepreneurship Forum 2014.

We just had the opportunity to listen to a presentation by Marwan Mery (pictured), an expert in lie detection, behavioral reading, understanding of emotions and influence within the realm of interpersonal relations, complex negotiations and interrogations.

Fascinating talk.

Today in Global Small Business: Watch Walmart Hop To It on E-Commerce

Digital Division/Thinkstock
What's affecting me, my clients, my colleagues and other global small business owners:

Saturday, October 18, 2014

To The Year That Was

©2014 Laurel J. Delaney.  All rights reserved.
"The spring, summer, is quite a hectic time for people in their lives, but then it comes to autumn, and to winter, and you can't but help think back to the year that was, and then hopefully looking forward to the year that is approaching." - Enya

Friday, October 17, 2014

How to Leverage Offshore Outsourcing

With offshore outsourcing, small businesses can accomplish more, level the playing field and accomplish it all economically.  In the following article, the author provides four steps to maximize your outsourcing options and expand your business globally.

One quick tip from the article:
Your offshore outsourcing partner should be able to measure success and provide a solution that meets your needs instead of just a cookie cutter approach. 
Read:  4 Steps to Leverage Offshore Outsourcing for Global Expansion

Thursday, October 16, 2014

Getting Started in Exporting. Are You Ready?

View the latest webinar I presented for Women Impacting Public Policy (WIPP): Getting Started in Exporting. Are You Ready? (requires a 5-second log-in).  Here's what you will learn:
  • Why this is the best and easiest time ever to export!
  • What you need to do to get your business export ready
  • How to craft a back-of-the napkin export business plan
  • How to create a social media and networking presence
  • How to market your business worldwide
  • How to use e-commerce sites as stepping-stones to export success 
Getting Started in Exporting.  Are You Ready?

Wednesday, October 15, 2014

The No. 1 Mistake to Avoid When Manufacturing Your Product Overseas

Shark Tank's Lori Greiner, inventor of the smash-hit earring organizer, talks about the No. 1 mistake to avoid when manufacturing your product overseas.  She says:
Manufacturing overseas -- in say in Cambodia, China, Bangladesh, Honduras or India -- is often cheaper. But it’s not necessarily easier. Making the leap is the business equivalent of a trust fall.
She goes on to say that when you manufacture overseas, you trade lower cost for higher risk.

Read the entire article:

Shark Tank's Lori Greiner on the No. 1 Mistake to Avoid When Manufacturing Your Product Overseas

Related articles:

Tuesday, October 14, 2014

Entrepreneurship 3.0: Creating Unlimited Opportunities

I am really looking forward to returning and participating in the World Entrepreneurship Forum 2014 held in Lyon, France (as shown) October 19th-22nd.  It's such an amazing experience to reconnect with entrepreneurs, social entrepreneurs, political decision-makers and international experts from all over the world.  This year’s forum is about no limits.  According to the World Entrepreneurship Forum's website:

Entrepreneurship 3.0

Entrepreneurship is heading towards a new paradigm, a third industrial revolution based on renewable energy and hyper-connectivity.


Today, with skills and motivation, entrepreneurs of any age, experience, gender or background can reach beyond the old frontiers.


New rules and new leaders accelerate the transition toward the new world order. While traditional employment markets shrink, entrepreneurs seize new sources of opportunities to generate positive change.

To learn more about the World Entrepreneurship Forum and to become a member, visit here.   Check out the brochure.

Related posts to the World Entrepreneurship Forum.  Here's one of the first posts I wrote back in 2008.

Monday, October 13, 2014

Today in Global Small Business: Why Businesses Are Thinking Globally From the Start

What's affecting me, my clients, my colleagues and other global small business owners: