Tuesday, August 21, 2018

The Wannabe Global Entrepreneur

©iStock/LightFieldStudios
When an 18-year-old Marcus Butler had returned from VidCon, he knew there was potential in YouTube.  But he never thought of himself starting and running a business.  Rather, he just wanted to put himself out there on YouTube to see what he achieved.

Fast forward eight years.
His [Marcus Butler] biggest hit was rapping on helium with U.S. vlogger Tyler Oakley, which received more than 8 million views [on YouTube].
Many wannabe global entrepreneurs are now making a living having a large global audience on YouTube.  They can grow and scale.  At the same time, they can build a real business.

Learn more here about how to become a YouTube billionaire.

Monday, August 20, 2018

Today in Global Small Business: The 2018 Global Market Review of Lingerie

©iStock/grinvalds
What's affecting me, my clients, my colleagues and other global small business owners:

Saturday, August 18, 2018

Falling in Love Was the Easy Part

©2018 Laurel J. Delaney.  All rights reserved.
"Falling in love was the easy part; planning a wedding - yikes!" -- Niecy Nash

Friday, August 17, 2018

Amazon Prime Day Ignites Global SME Sales

©iStock/Jaroslaw Killian
Data from Statista show that Small Business Saturday in 2017 generated around $2.43 billion in ecommerce retail sales in the U.S. That figure doesn’t get further broken down by the actual size of businesses that generated revenue, or by ecommerce platform, so it’s fair to assume that it includes all retail activity on that day.
"Prime Day [Amazon] is just getting started for us, but we're already seeing 10 times our average day sales," Kelly Fedio of One Savvy Life, a small business that sells on Amazon, said in a statement.
Learn more about how global small-, medium-sized business sales eclipse $1 billion on  Amazon Prime Day.

Thursday, August 16, 2018

Making Global Trade Inclusive

©iStock/IgorSPb
Helping SMEs access world markets is the first step to a more inclusive trading system according to Diane Wang, Founder and CEO of cross-border e-commerce platform DHgate.com, who started out as a small businesswoman herself.

In 2004 Ms. Wang launched DHgate, a startup, that is now a global technology platform helping empower other small businesses to access global markets.

Learn more about how DHgate helps SMEs penetrate the global trade elite.

Tuesday, August 14, 2018

4 Easy Steps to Developing an Export Marketing Plan

©iStock/Tzido
Developing an export marketing plan doesn't have to be a gut-wrenching experience.  Quite the contrary.

Every successful marketing plan begins with thorough market research. As stated in the article I [Laurel Delaney] wrote below, your first market research project is usually the toughest because it's all unfamiliar terrain. But once you have collected the data you need to predict how a specific type of product will sell in a specific geographic location, you can use the information over and over again as a guideline for exports of similar products.

Biggest tip:  Try to begin with the end in mind: Where do you want to go and how will you know that you have arrived?

Discover the 4 easy steps to developing an export marketing plan here.

Monday, August 13, 2018

Today in Global Small Business: How JD.com Uses AI to Take on Competitors

©iStock/XiXinXing
What's affecting me, my clients, my colleagues and other global small business owners:

Saturday, August 11, 2018

Red Cures Sadness

©2018 Laurel J. Delaney.  All rights reserved.
"Red is the ultimate cure for sadness." -- Bill Blass

Friday, August 10, 2018

Global Trade is the Future of Business

©iStock/AvigatorPhotographer
FedEx released an infographic that shows how small business leaders look at global trade as the future of their business and why it is important for policy makers to consider the impact on micro and small businesses owners.

Key finding:  A majority of U.S. small business leaders (82 percent) see increasing U.S. trade as beneficial to the U.S. economy, up from 76 percent earlier this year.

Access the infographic here.

Wednesday, August 08, 2018

How Many of the World's Most Beautiful and Endangered Destinations Have You Been To?

©iStock/RudyBalasko
Take a look at 30 places to visit before they are gone forever.  Should you be lucky enough to visit any one of these magnificent places, tread lightly as it might extend the life of these wonders just a bit longer.

As provided by Architectural Digest ... read more.