Thursday, October 02, 2014

What Is Global Distance Selling?

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DHL recently launched a survey with 11,000 consumers in 20 countries to better understand consumer attitudes toward global distance selling (better known as shopping the world or cross-border commerce) – and the study shows significant differences between countries.
... the study suggests that businesses must understand their customers’ decision-making processes and align their business accordingly. Being aware of cultural and structural differences is a key success factor, particularly for cross-border commerce.
In the study, you will find out:
  • Who is participating in cross-border shipping and in/with what countries are they most likely to engage?
  • How are consumers finding retailers?
  • How are consumers buying online? 
  • How are consumers' returns handled?
Download the study (requires quick registration):  "Shop the World: DHL Charts the Journey of the Online Consumer."

Wednesday, October 01, 2014

China National Day Golden Week

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Hong Kong protests swell at the beginning of the China National Day celebration, also known as the Golden Week when government offices and many businesses are closed.
[China National Day] is celebrated on October 1st every year to commemorate the founding of People’s Republic of China. On that day, lots of large-scaled activities are held nationwide. Besides, the seven-day holiday from Oct. 1st to 7th is the so-called "Golden Week”, during which more and more Chinese people go traveling around the country.  - Source:  Travel China Guide
Learn more about what it's about and what to expect here.

Tuesday, September 30, 2014

A Six-Step Entrepreneurial Process to Lean Exporting

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I had the great opportunity to meet Cristina Hernandez, a part-time Professor at Tecnologico de Monterrey, Guadalajara campus in the department of International Business and the Department of Innovation and Entrepreneurship, at the recent Utah Global Forum (9/24/14).  She is also the founder of Managed Strategies, an international sales and market entry consultancy.

When I conducted a little research, I discovered that Cristina authored an interesting paper entitled, "An Entrepreneur's Guide To Lean Exporting."  In it, she talks about how to validate opportunities in a foreign market quickly and gain new sales sourced from abroad.

Read the entire paper here.

Monday, September 29, 2014

Today in Global Small Business: Time to Go

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What's affecting me, my clients, my colleagues and other global small business owners:

Saturday, September 27, 2014

Utah Global Forum 2014 Huge Success

©2014 Laurel J. Delaney.  All rights reserved.
©2014 Laurel J. Delaney.  All rights reserved.
©2014 Laurel J. Delaney.  All rights reserved.
©2014 Laurel J. Delaney.  All rights reserved.
I had the wonderful opportunity to serve as a lead speaker at the Utah Global Forum on September 24th talking about "Export Readiness." It was a fantastic experience.  I met so many incredible people - all interested in boosting international trade.

The photos above cover what the room looked like the night before (setting up) and during the program when my Exporting book was made available to all attendees and Utah Governor Gary R. Herbert spoke.

Here's the latest news on the program:

Utah Global Forum sees 7 billion potential customers


Friday, September 26, 2014

Embrace the World Through Localization

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Connecting with customers all over the world is easier said than done. According to Heidi Lorenzen, "One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication."  She goes on to ask a key question:  "How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages they speak?"

Bottom line:  It pays to localize.

Find out why:  It Pays to Globalize:  Why Marketers Must Embrace Localization

Thursday, September 25, 2014

Is Globalization In Retreat?

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A growing number of business analysts have been arguing that we are entering a new era of global manufacturing, with the US at center stage.
... the Boston Consulting Group, following up on an earlier survey that suggested “reshoring” of factories back to the US was the new name of the game, issued a report that argued that the US had the lowest manufacturing costs among major exporters in the developed world and was nearly competitive with China.
What do you think?  Is globalization in retreat?

Meanwhile, read:  With manufacturing returning to US, is globalization in retreat?

Wednesday, September 24, 2014

Global Flows Are Robust

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Global flows are creating new degrees of connectedness and to be unconnected is to fall behind.  As the McKinsey Global Institute noted in Global flows in a digital age, with the exception of cross-border finance, global flows are just as robust now as they were before the crisis.
One key to this rebound was that, in contrast to the 1930s, the global economy maintained existing conditions: trade barriers remained low, as did restrictions on foreign direct investment, and cross-border exchange continued to spread with the internet.
Read the entire article:  Why the global economy is stronger than you think

Tuesday, September 23, 2014

Neiman Marcus Steps Up Its Efforts to Go Global

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How do you cater to the wealthy around the world without opening physical stores?  You buy an existing successful online business.
The luxury retailer [Neiman Marcus], which only operates department stores and outlet stores in the United States, has announced a rare acquisition: a deal to buy the Munich-based Mytheresa.com online luxury business from founders Christoph and Susanne Botschen and Acton Capital Partners.
As part of the deal, Neiman Marcus is also buying Theresa’s flagship store in central Munich.

Look out Net-a-Porter and The Corner.  The competitive heat is on.

Read:  Neiman Marcus goes global thanks to an e-commerce deal

Monday, September 22, 2014

Today in Global Small Business: The State of the World According to Bill Clinton

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What's affecting me, my clients, my colleagues and other global small business owners:

Saturday, September 20, 2014

Being Ridiculous in a World Definitely Beats Boring

©2014 Laurel J. Delaney.  All rights reserved.
"Imperfection is beauty, madness is genius and it's better to be absolutely ridiculous than absolutely boring." - Marilyn Monroe

Friday, September 19, 2014

A California Firm Attests to the Impact of Ex-Im Bank's Export Financing Programs

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Steve Wilburn, CEO of FirmGreen in California, can attest to the impact the Ex-Im Bank’s export financing programs has had on his company, allowing him to continue developing innovative energy solutions and expand internationally.

Learn more:  Uncertainty in Washington roiling small businesses