Thursday, October 30, 2014

New York's Global Welcome Ambassador: Taylor Swift

iStock/Thinkstock
Like it or not, Jeremiah Moss writes an amusing piece on Taylor Swift being named New York city's "Global Welcome Ambassador."

Is Taylor Swift qualified to define what New York stands for?

I'm all for this part:
Use your voice to encourage Mayor de Blasio to control the spread of chains. Advocate for the Small Business Jobs Survival Act to protect small businesses from skyrocketing rent hikes. Encourage tourists to spend less money at chain stores and shop local instead.
Everything else?  Meh.  I think there could be better choices.

Read:  A modest proposal for Taylor Swift

Wednesday, October 29, 2014

How Small Business Merchants Can Leverage Innovation to Sell Successfully Globally

iStock/Thinkstock
Small business owners have tremendous opportunity to sell to a global audience through their company website, blog, Facebook account, Twitter handle or any other web presence. The good news is that it never has been easier for small businesses to setup an online store, or more cost-effective, to reach prospective customers globally.

Here's how:  How Small Businesses Can Easily Use Innovations in Ecommerce to Grow

Tuesday, October 28, 2014

How to Lower the Credit Risks to Exporting

iStock/Thinkstock
Congress extended the Export-Import Bank's charter through the middle of 2015 as part of a compromise between supporters of the agency and those who want to eliminate it. Generally, the reauthorization period is extended for multiple years at a time.

Many small business owners rely on the credit agency to lower the risks of exporting.

Find out how some business owners are dealing with the uncertainty on Export-Import Bank's assistance, or eventual lack thereof, by reading:  Exporters Fear Credit Crunch

Monday, October 27, 2014

Today in Global Small Business: How America's Big Cities Have Prospered Under Existing Free-Trade Accords

iStock/Thinkstock
What's affecting me, my clients, my colleagues and other global small business owners:

Saturday, October 25, 2014

A Look at Lyon, France

Here's an assortment of pictures I took during my trip to Lyon, France to attend the World Entrepreneurship Forum.  The multicolored building is the hotel where I stayed - the Novotel Lyon Confluence, which is situated in the heart of the trendy district between the Rhône and the Saône.

All the other photos are taken within walking distance from the hotel.  It's an absolutely beautiful area.

Photos courtesy:  @2014 Laurel J. Delaney.  All rights reserved.

Friday, October 24, 2014

Tell Stories at a Global Scale

iStock/Thinkstock
Carrier Kerpen, a contributor at Forbes, interviews Sonia Carter, Head of Digital and Social Media Marketing for Mondelez Europe on her podcast, “All The Social Ladies.”

Here are a few insights from her interview with Sonia:
  1. Cast a wider net.
  2. Tell your stories at [global] scale.
  3. Disseminate your learning globally.
Each point comes with its own takeaway.  On No. 3, for example, the takeaway is:
Use what you learn from the successes and failures of your campaign to inform the rest of your business across global markets.
Read the entire article:  3 Sweet Tips From the Lady Behind Cadbury's Social Media Success

Thursday, October 23, 2014

To Go Global, What's Your First Country to Enter and Why?

Thinkstock
I've been a member of LinkedIn for a number of years and one group out of many that I joined is International Trade Network.  Recently, member Bill Elmer posted a question to the group:  If you were to expand overseas, which country would be your first choice and why?

The article below highlights twelve of the answers. I have intentionally left out the members’ name attributed to a comment to protect their interests. If you would like to review the more than 225 comments to date, I highly recommend you join the group; I’ll see you there.

Read:  If you were to expand overseas, which country would be your first choice and why?

Wednesday, October 22, 2014

Around the World, Kids Can Learn By Tinkering

iStock/Thinkstock
What happens when you give a roomful of kids a stack of tablet computers?  With no instruction whatsoever, you'd be surprised how fast students figure things out.  That information is according to Leslie Engle Young, who was at a schoolhouse in Agorhome, Ghana when she witnessed this firsthand.

Young is the director of impact for Pencils of Promise, a New York City non-profit that has built nearly 250 schools across Ghana, Nicaragua, Guatemala, and Laos.

To learn more, read:  Going Global?  The Growing Movement to Let Kids Learn Just by Tinkering

Tuesday, October 21, 2014

How An International Brake Manufacturer is Accelerating Ahead in North America

iStock/Thinkstock
International brake maker Brembo S.p.A. is accelerating ahead in North America, Homer, Michigan to be exact.  A little history on Brembo:
Brembo is now a fully fledged multinational with operations in three continents and production facilities in sixteen countries.  It also has commercial branches in Sweden, France and Germany and markets its products in a remarkable seventy nations worldwide.  The group has a workforce of around 7000 employees, approximately 10% of whom engineers and product specialists engaged in vital research and development activities.
The company has determined that the North American market will be the its largest by the end of this year (2014).

Find out the how and why here.

Blogging LIVE From the World Entrepreneurship Forum at La Sucriere

©2014 Laurel J. Delaney.  All rights reserved.
©2014 Laurel J. Delaney.  All rights reserved.
Today we are at the famous La Sucriere (as shown above) where we will be a part of an exciting and engaging experience that combines online and face-to-face activities:  The World Entrepreneurship Crowd's Den, sponsored by the EMLYON Incubator.

We will hear from five talented start-up founders - from Singapore, Barbados, Turkey, Poland and France - who will pitch a panel of six experienced Lion investors who, in turn, will assess each founder's innovative business plan.

On a side but related note, I am thrilled that my World Entrepreneurship Forum colleagues are featuring copies of Planet Entrepreneur, a book I contributed to last year!

For more information on the World Entrepreneurship Forum and on how to get involved, visit:
http://www.world-entrepreneurship-forum.com/

Monday, October 20, 2014

Blogging LIVE From Lyon, France at the World Entrepreneurship Forum

©2014 Laurel J. Delaney.  All rights reserved.
I am blogging live from Lyon, France at the World Entrepreneurship Forum 2014.

We just had the opportunity to listen to a presentation by Marwan Mery (pictured), an expert in lie detection, behavioral reading, understanding of emotions and influence within the realm of interpersonal relations, complex negotiations and interrogations.

Fascinating talk.

Today in Global Small Business: Watch Walmart Hop To It on E-Commerce

Digital Division/Thinkstock
What's affecting me, my clients, my colleagues and other global small business owners:

Saturday, October 18, 2014

To The Year That Was

©2014 Laurel J. Delaney.  All rights reserved.
"The spring, summer, is quite a hectic time for people in their lives, but then it comes to autumn, and to winter, and you can't but help think back to the year that was, and then hopefully looking forward to the year that is approaching." - Enya

Friday, October 17, 2014

How to Leverage Offshore Outsourcing

iStock/Thinkstock
With offshore outsourcing, small businesses can accomplish more, level the playing field and accomplish it all economically.  In the following article, the author provides four steps to maximize your outsourcing options and expand your business globally.

One quick tip from the article:
Your offshore outsourcing partner should be able to measure success and provide a solution that meets your needs instead of just a cookie cutter approach. 
Read:  4 Steps to Leverage Offshore Outsourcing for Global Expansion