Taking a Family Business to a New Level

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Two siblings took their decades-old family farm business and pulled off a digital transformation.

The story of Perfect Plants Nursery shows how even a decades-old, family-owned business in a historically wholesale niche can pull off a digital transformation and scale quickly. 

Discover how they became a fast-growth e-commerce success story. 

The Digital Transformation Will Continue to Happen

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Sheryl Sandberg, Facebook COO said small businesses will keep choosing the internet to reach their customers even after the pandemic subsides and brick-and-mortar advertising options become more useful.

With an interview with Bloomberg News she said “That digital transformation will continue to happen.  It might happen at a slightly slower rate but I think that the transformation and people moving to be online is going to continue to happen.”

Nevertheless, it's a challenging time yet the online revolution will continue.

Transforming the Way a Brand Communicates During a Global Pandemic and Afterwards

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With the upheaval the global pandemic has caused, not every brand has been able to adapt — especially in the way they communicate with their audiences.  And it’s not about making an old plan fit the new mold; it’s about truly transforming the way a brand communicates.

Some businesses perished, while small businesses emerged to cater to the needs of certain demographics under lockdown. 

Why is that?  Could it be that you have failed to adjust your company to a new culture that addresses how your target audience has evolved?

Read on to discover how to begin the digital transformation process in marketing and communications.

Digital Transformation Is a Driving Force for Global Small Business

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Global small businesses are now attempting to make a name for themselves in the web-based market, yet few realize the advantages a digital platform truly provides.

How does digital transformation (DT) help global small businesses?  Going digital is rapidly moving away from being a luxury to a necessity.  

Read on to learn the benefits to digital transformation.  Spoiler alert:  DT gives you access to a global market.

Innovation and Technology Are Changing How We Strategize, Lead, and Create

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As MITSloan Management Review's readership continues to look to evidence-based practices for leading change across organizations and the globe, the following collection reflects a commitment to effective leadership in a rapidly changing digital economy.

Whether you’re revisiting these articles or discovering them for the first time, these articles – from digital transformation to global talent management to emerging jobs in the era of AI — will offer insights for managers on topics including strategic decisions and execution, meaningful work, and cultural reinvention.

The Best MIT SMR articles of the 2010s.

Are We In a New Mediocre or Just a New Norm?

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Digital transformation is here to stay so it really is a case of navigating a path forward with our global small businesses.

According to the World Bank, global economic growth slowed to 2.4% in 2015 and in 2016, has so far shown volatility in global stock markets, a decline in oil prices and growth in emerging economies plateauing amid troubling economic data from China.

At this year’s World Economic Forum in Davos many reported the mood being subdued in the face of stubborn macroeconomic headwinds. The head of the IMF, Christine Lagarde, called the global economic prospects we now face the “new mediocre”. But is this the new norm?  If so, how will countries be able to spur growth in the future?

Read more:  Digital transformation is here to stay, so how do we navigate a path forward