Taking a Family Business to a New Level

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Two siblings took their decades-old family farm business and pulled off a digital transformation.

The story of Perfect Plants Nursery shows how even a decades-old, family-owned business in a historically wholesale niche can pull off a digital transformation and scale quickly. 

Discover how they became a fast-growth e-commerce success story. 

How to Make Communicating with Global Customers Easier for Small Businesses

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WhatsApp Business app is particularly aimed at making communicating with customers easier for small businesses.

We [in India] are currently testing a solution for larger businesses—like an airline, ecommerce company or bank—to connect with their customers on WhatsApp,” a company spokesman said in an email, adding more than 3 million people globally are actively on WhatsApp Business. 

WhatsApp Business app allows small businesses to scale quickly and offer personalization and engagement.

Learn more about how to keep the conversation going.