Today in Global Small Business: Sheryl Sandberg Says There Are Reasons For Optimism

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What's affecting me, my clients, my colleagues and other global small business owners:

• Omicron stalled the global small business recovery, but there are reasons for optimism.
• An individual global small business has a relatively small carbon footprint. But together, these businesses have a huge impact — both on the planet and on the communities in which they operate. Learn how.
• The inconvenient truth about the insight brands use to target global audiences is that, just like local marketing teams, it speaks different languages.
• Quote of the week: “Optimism is the faith that leads to achievement. Nothing can be done without hope and confidence" – Helen Keller
• 3 tips for taking a family business public.
• What is UnionPay?  [I wrote about UnionPay in my book, Exporting:  The Definitive Guide to Selling Abroad Profitably.]

The Digital Transformation Will Continue to Happen

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Sheryl Sandberg, Facebook COO said small businesses will keep choosing the internet to reach their customers even after the pandemic subsides and brick-and-mortar advertising options become more useful.

With an interview with Bloomberg News she said “That digital transformation will continue to happen.  It might happen at a slightly slower rate but I think that the transformation and people moving to be online is going to continue to happen.”

Nevertheless, it's a challenging time yet the online revolution will continue.

The Global Courtship of Female Entrepreneurs and Business Owners

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Facebook is catching up to Women Entrepreneurs GROW Global's (WEGG's) mission of wanting to help women entrepreneurs and small business owners achieve a more global reach.  Sheryl Sandberg, Facebook COO, says "People are worried about technology, worried about change, worried about globalization, and that worry is really centered on jobs and opportunity for themselves and their children."

The article cites:

Now in the U.S., women make up 40% of new entrepreneurs, the highest percentage since 1996, according to the Kauffman Index of Startup Activity. And across 51 economies, rates of women’s entrepreneurship increased 10% from 2015 to 2016, compared to 5% for men, according to the Global Entrepreneurship Monitor survey.  “As we give more people access to tools, we help use the full talent of the population and we give women a voice,” Sandberg said.

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