Twitter's Blue Bird Has Flown Away

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On July 23, 2023, Elon Musk revealed the new 'X' logo to replace Twitter's blue bird.  It's a major rebranding.  

Musk tweeted or should I say, X'd on Sunday (7/23/23) that the idea of changing the logo to “X” was to “embody the imperfections in us all that make us unique.”

Say bye-bye Twitter birdie and hello to X.

Taco Bell Is Globally Rebranding the Quarter Moon, Calling It the Taco Moon

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Taco Bell, the Irvine, Calif., Mexican fast-food chain, is rebranding the quarter moon as part of the company’s first global marketing campaign. The “taco moon,” as the company calls it, appeared in the night sky on May 4, 2021.

According to Taco Bell, the moon may not be made of green cheese but it definitely looks like a taco twice a month.

Only 628 of the company’s locations are outside the U.S.—which runs counter to sister chains KFC and Pizza Hut, both of which have an enormous presence in international markets.

Read more about how Taco Bell is hoping global marketing in the chain’s famous irreverent style can help move the global growth process along.

What's Your Brand's Global Shelf Life?

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Whether you’re launching a new product or rebranding an existing one, marketers often spend months analyzing data, conducting interviews, and carrying out research to find the best name to set themselves apart from competitors.

No matter how thorough you may be, if your research is biased toward your home market, you’re likely to run into challenges when you expand internationally. 

What can marketers do to set a brand up for global success from the start?

Read on to find out.