Twitter's Blue Bird Has Flown Away

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On July 23, 2023, Elon Musk revealed the new 'X' logo to replace Twitter's blue bird.  It's a major rebranding.  

Musk tweeted or should I say, X'd on Sunday (7/23/23) that the idea of changing the logo to “X” was to “embody the imperfections in us all that make us unique.”

Say bye-bye Twitter birdie and hello to X.

Birdwatch Becomes Community Notes and Goes Global

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Twitter's Community Notes, which was previously known as Birdwatch, is the social media giant’s crowdsourced fact-checking system and now visible around the world. 

The feature allows users to add context to tweets and takes an open source approach toward debunking misinformation. Moderators who are part of the program can add notes to tweets to add context and users can then vote if they determine the context to be helpful. Prior to this global expansion, Community Notes were only visible to users in the U.S. Twitter plans to add moderators from other regions soon.

If Elon Musk is correct, he says it "is a gamechanger for improving accuracy on Twitter."  We'll see.

How to Buy a $44 Billion Global Social Network In Less than Two Weeks

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Well if there is one thing I love, it's speed and surprises!  When I think about people trying to secure an important client, speaker for a program, or a new employee at a company that can go on for months, for example; I shake my head in disbelief over Elon Musk's stunning move on Twitter.  How in the world did he do that?  No matter.  He did it. 

And it's official:  Twitter said (4/25/22) it has agreed to sell itself to Elon Musk in a roughly $44 billion deal that has the potential to expand the billionaire's business empire and put the world's richest man in charge of one of the world's most influential social networks.

The deal, which will take the company private, caps off a whirlwind period in which the Tesla and SpaceX CEO became one of Twitter's largest shareholders, was offered and turned down a seat on its board and bid to buy the company — all in less than a month [the actual play for the company, which included certainty with financing, took place in less than two weeks].

Twitter independent board chair Bret Taylor said in a statement, calling the deal "the best path forward for Twitter's stockholders."

WOW.

Go Twitter, Go Global!

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Big 'global' news.  A new executive has joined the ranks of Twitter’s global business marketing team.  Gap Kim will oversee global business marketing at Twitter, aiming to help businesses improve results from platform’s advertising capabilities.

Here's why this is important.

Kim boasts more than 20 years of experience in the tech and digital sectors, leading digital adoption and growth across mobile, video, search, messaging, and social at companies including WhatsApp, Facebook, and Google.

Dig deeper.

Kim's theory on Twitter:  "“In this day and age, that [Twitter platform] is a critical opportunity for marketers to make meaningful connections with influential audiences to grow their business and brand.”

Most Talked About Sporting Event Globally?

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You don't have to have a big budget to market your business globally. Take, for example, The World Cup.  It's the most talked about sporting event globally. You can tap into this event in a number of different ways via Twitter and other social media platforms but first things first according to Russ Laraway (@russlaraway) who heads up small business at Twitter.  He says:  

"It's important for SMBs to know that only the official sponsors of the World Cup can reference the games in their tweets, per FIFA's rules. But, with a little creativity, SMBs can use Twitter Ads to take advantage of the huge marketing opportunity the World Cup presents on Twitter."

Find out Laraway's other BIG ideas for smaller businesses to use Twitter by reading:

Small Business Budget, Big Business Ideas for Twitter Advertising, World Cup Edition