How to Achieve An Enduring Global Enterprise

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Whether you run a one-person shop or an organization with 300 employees, open and honest conversations with yourself and your team about your goals will help you create a global marketing strategy, build collective commitment, and achieve an enduring global enterprise.

Here are some things to think about as you get started (by Laurel J. Delaney).

Today in Global Small Business: Shift Your Perspective

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What's affecting me, my clients, my colleagues and other global small business owners:

• Strengthening women's voices at business forums is key to success.  This was suggested by experts from public and private sectors while speaking at the online meeting on ‘Challenges of women-led exporting enterprises amid COVID-19,’ organized by Sustainable Development Policy Institute (SDPI). 
• Small businesses make up 90% of Georgia exporters.
• Quote of the week:  “Everything that irritates us about others can lead us to an understanding of ourselves.” ― C.G. Jung
• Everything you should know about a global marketing strategy.
• The latest stats on the corona virus from the John Hopkins University of Medicine.
• Feeling overwhelmed?  Shift perspective.

Today in Global Small Business: Create a Winning Global Marketing Strategy

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What's affecting me, my clients, my colleagues and other global small business owners:

• An international lesson from Airbnb.
• Quote of the week:  “Female talent in shipping is promoting diversity. I think it can also promote innovation and give this industry a more competitive advantage.” – Katerina Stathopoulou, WISTA EXCO Board Member.
• Embracing different approaches for global B2B payments will go a long way towards strengthening the supplier relationship and minimizing payment pain.
• Creating a functional world-class team.
• LUX Blox wins FedEx grant!
• Create a winning global marketing strategy.

Is There No Such Thing As a Simple Global Marketing Strategy?

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Today’s international frontline marketers have quickly learned that there is no such thing as a simple global marketing strategy. They know that local nuances and cultural differences can put the kibosh on—or put an end to, make less effective, insert local phrase here—even the most well-meaning of top-down strategies. At least that is what Lauren McMenemy says.

Is a global marketing strategy really necessary for your business? If you were to develop an ad campaign in the United States, do you think the same campaign would be effective in France? In this article Laurel Delaney examines why it’s important to create a global marketing strategy for your business (no matter what size it is) and what the benefits are to crafting one.

Meanwhile, you can read Lauren's entire article about how a great global marketing strategy rests on local execution.