Today in Global Small Business: Create a Winning Global Marketing Strategy

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What's affecting me, my clients, my colleagues and other global small business owners:

• An international lesson from Airbnb.
• Quote of the week:  “Female talent in shipping is promoting diversity. I think it can also promote innovation and give this industry a more competitive advantage.” – Katerina Stathopoulou, WISTA EXCO Board Member.
• Embracing different approaches for global B2B payments will go a long way towards strengthening the supplier relationship and minimizing payment pain.
• Creating a functional world-class team.
• LUX Blox wins FedEx grant!
• Create a winning global marketing strategy.

A Look Back at Airbnb's International Growth Strategy

Airbnb Launches Global Business Travel Program

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Starting 7/21/15, companies around the world can swiftly sign in to Airbnb, the world's leading community-driven hospitality company, and have access to a range of features to support business trips. The suite of tools provides visibility into employee travel itineraries booked through Airbnb, financial reporting data, and central billing to improve the business travel experience for travelers and travel managers.

The global launch of the Business Travel program comes on the heels of 700 percent growth that Airbnb's Business Travel program has experienced over the past year.

Read the entire article:  Airbnb Launches Global Product Suite for Business

Cautionary Tale in International Expansion

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Airbnb, the world leader in travel rentals, is trying not to become another cautionary tale in international expansion.

At a valuation of $2.5 billion, five-year-old San Francisco-based Airbnb has slowed down hiring in its international operation.

Find out why here.