A Few Insights From Global Marketers and Localization Experts

iStock/Thinkstock

Check out the first special edition of Brand Quarterly where they have gathered insights from global marketers and localization experts - from companies such as Cisco, SAP, Lego and Mastercard.

Yes, you can learn a thing or two from the big guys when it comes to international expansion.

Read the 68-page free report:  Brand Quarterly July 2014 - Global Marketing Special Edition By Vesey Creative

(Global) Marketing Moves to a Digitally Focused Business System

iStock/Thinkstock

Marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

Download the 15-page study produced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz Allen Hamilton here.

And we first wrote about this new media revolution here with a story about Mel.

Then McKinsey & Company conducted serious analysis of the phenomena here.

It's about using social networking and social media to build a global presence or what the more traditional folks call global marketing.