How China's Market Is Changing Fast

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Find out how China is changing and leaving the companies who wish to do business there  - breathless.

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China's confident consumers

Posted by:  The Global Small Business Blog

What's the Recipe for Transformative Change on a Global Scale?

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According to John Elkington, What Matters, McKinsey & Company, change starts with four different steps that have to do with individual beliefs and behavior: mindsets, behaviors, paradigms and cultures.

His lead to this fascinating piece:

Still, I have now spent 35 years helping CEOs and other leaders wake up to—and tackle—the new risks and opportunities thrown up as a series of societal pressure waves have pounded, shaped, and powered markets.

It appears from his commentary that integrating human values into the core of business purpose, strategy and behaviors works wonders when it comes to social entrepreneurship or activities that drive social change.

Read the entire thoughtful piece here.

What do you think?

(Global) Marketing Moves to a Digitally Focused Business System

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Marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

As the media environment becomes increasingly complex and rooted in the digital space, the existing marketing agenda and capabilities need to be re-tooled and marketing organizations, agencies and media companies are having to change at an unprecedented pace. A new cross industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users.

Download the 15-page study produced by ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), AAAA (American Association of Advertising Agencies), and management consulting firm Booz Allen Hamilton here.

And we first wrote about this new media revolution here with a story about Mel.

Then McKinsey & Company conducted serious analysis of the phenomena here.

It's about using social networking and social media to build a global presence or what the more traditional folks call global marketing.