Today in Global Small Business: An Answer to the Big Language Problem

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What's affecting me, my clients, my colleagues and other global small business owners:

• How to turn global customers into true believers on your brand.
• Attend the world's biggest Global Small Business Forum gathering held at Navy Pier in Chicago on 10/23/15.
• How to keep global campaign costs under control.
• A year of global shipping routes mapped by GPS.
• To understand what's going on with China's turbulent currency markets, follow the bacon.
• How machine translation can answer the big language problem and aid in expanding a brand’s global and multilingual footprint.

Guess Who Has More Than 400,000 Global Customers?

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Gosh that could be any company with almost a half a million customers but in this instance it's software developer Xero (not Xerox) that says it has more than 400,000 customers globally and is "back on track" in its key US market where it wants to take market share of an estimated 29 million small to medium sized business owners.

In 2014, Xero processed more than $250 billion worth of transactions, 95 million invoices and now holds more than a half a petabyte of data collected which covers business performance and gives insight into small business economics and trends, the Wellington-based company said in a statement.

Learn more:  Xero reaches 400,000 global customers