Why Go Global? Top Ten Reasons.

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Less than one percent of America’s 30 million companies export – a percentage that is significantly lower than all other developed countries.

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Yet successful small businesses are learning how to master the transition from being a local company to global. According to the U.S. Department of Commerce, more than 70 percent of the world’s purchasing power is located outside of the United States.

That’s why many businesses are jumping on the global bandwagon – to capitalize on the potential of tremendous growth. Here are ten reasons to do so.

Top 10 Reasons to Go Global by Laurel Delaney

With All the Challenges and Barriers, Why Go Global?

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With all its challenges and barriers, why go global?  Here's one reason:

The U.S. represents only about 3 percent of the consumers in the world, albeit the wealthiest. 

To tap into the other 97 percent of the consumers in the world, you must go global.  Before you start, do your homework and proceed with caution.

Read the entire article:  Avoid the Growing Pains of Going Global With Your Business

Why a Franchise Company Should Go Global

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The article, "Why Go Global? Compelling Reasons to Expand Internationally," outlines key steps for marketing a franchise organization in other countries, and examines a few simple reasons for going global.

Go here to read the entire article.

Posted by: The Global Small Business Blog

Going Global: Risks and Rewards

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Interbrand’s annual Best Global Brands study of brand value generates great interest and debate. A recurring question is whether being global affords a brand more benefits than a geographically-focused one. Many brand owners are interested in the attributes shared by successful global brands (i.e., BMW). Interbrand’s work with leading global brands and the conclusions reached through our ranking indicate significant implications for brands that choose to operate globally.

The criteria for the study states that a global brand must achieve more than a third of its sales outside of its home country and have a visible external market presence. A global brand is one that is available in many nations and, though it may differ from country to country, the local versions have common values and a similar identity. The brand’s positioning, advertising strategy, personality, look and feel are, in most respects, the same but allow for regional customization. What remains consistent market-to-market are the values communicated and delivered by the brand.

This paper explores the attraction and risks associated with going global.

And the first question asked: Why go global?

Read the paper here.