With a Digital Presence, Small Businesses Can Grow Global

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Jersey Business is expanding its presence from local – mechanics, hairdressers and electricians – to an off-island customer base that enables them to thrive, globally.

A number of our [says Alexia McClure, head of operations, Jersey Business] successful stores have a digital presence, particularly on social media, which allows them to sell to the UK and further afield. These sales enable our favourite outlets to be financially sustainable and, as a result, we, their local customers, benefit from their ability to maintain a vibrant offering.

It is a fact:  Many of these businesses think internationally right from the start.

McClure goes on to say:

"I think the breadth of Jersey’s existing exporting success has only just come to my attention because it is only in the past 12 months that we have really started to develop our support for businesses selling internationally."

Why limit your ambition when the world is there at your feet?

For Jersey and NY business owners, feel free to register for an export seminar on 7/18 that helps you develop a digital presence.

Smaller Countries Need to Think Internationally From an Early Stage

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A founder in Sweden or Ireland knows from day one that their business needs to be international, if it is ever going to get really big.  Whereas a founder operating in the United States, India or China, for example, can focus 100 percent on their home market and still build a billion dollar business.

Smaller countries need to think international from an early stage.

According to an article published at Venture Beat:

Startups from countries with a population of less than 50 million go international twice as fast as startups from countries with a population of more than 50 million: 1.4 years as opposed to 2.8 years.

Read more about when your startup should expand internationally.