For Revenue Growth Management: CPG Companies Should Be Proactive and Pivot

©iStock/Vladimir Obradovic

The fundamentals of revenue growth management (RGM) remain, but global CPG companies will need to pivot fast to respond to the crisis and lay the groundwork for the next phase.

Plan for the new normal, and that's whether you are running a consumer product goods (CPG) company or any other type of company.  Lead with purpose.

Even as companies work nonstop to stabilize their business, we believe it is critical to allocate significant time to planning for the postcrisis phase. It can be as simple as executives spending a few hours every week thinking ahead, or as committed as assigning a specific team responsibility for creating RGM [Revenue Growth Management] plans for 2021 and beyond. To succeed at RGM in the next normal, CPG companies need to focus on consumers, shoppers, and customers, and define scenarios for each.

According to the authors, experience shows that companies that take a proactive approach, repositioning themselves to navigate the disruption and planning ahead for the post-crisis world as best they can, stand the best chance of not only surviving but coming out on the other side stronger.

More here.

Today in Global Small Business: Articulate What You Stand For When Everyone Is Listening

©iStock/Denis_prof

What's affecting me, my clients, my colleagues and other global small business owners:

• Seize the opportunity to articulate what you stand for — at a time when everyone is listening.
• Unemployment – why it's a thing and important to know everything about, including benefits.
• Quote of the week: “It was like a reality check.  I'm not alone, I'm not the only one home in quarantine — everyone is — but we're making the best of it right now." – anesthesiologist Steven Winnett
• Speaking of unemployment, Coursera is giving unemployed workers access to 3,800 online courses.
• How to address people during a global pandemic ... How are you?  What's up?  Safe and healthy?
• How to respond when a crisis becomes the new normal.

Are We In a Slump In the History of Global Capitalism?

Hemera/Thinkstock

David McNally is a Canadian socialist and activist, and the author of numerous books, including Global Slump: The Economics and Politics of Crisis and Resistance and Monsters of the Market: Zombies, Vampires and Global Capitalism. He was interviewed by Andrew Sernatinger and Tessa Echeverri.  The interview transcript was first published in two parts at New Politics, and is republished below.

Here's the elephant on the table:

What is the state of the economy, in the U.S. and around the world, seven years into the global crisis--and, more importantly, what is the prospect for further resistance to develop?

Read the entire interview:  Global slump and the new normal