Millennials and Gen Zers Glow-Up a $2 Trillion Global Wellness Market

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To millennials and Gen Zers, wellness has become a daily, personalized practice rather than a set of occasional activities or purchases.

As this shift takes hold, it’s influencing the direction of the $2 trillion global wellness industry, which is expanding beyond its core categories. 

McKinsey & Company, in its fourth year fielding their Future of Wellness research, which focuses on six dimensions of wellness—health, sleep, nutrition, fitness, appearance, and mindfulness—they surveyed more than 9,000 consumers across China, Germany, the United Kingdom, and the United States.

Their findings reveal the ways in which younger consumers are redefining the landscape, the five consumer segments that make up today’s wellness customer base, and six subcategories poised to grow.  

Check it out.

Today in Global Small Business: The Neuroscience Edition

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What's affecting me, my clients, my colleagues and other global small business owners:

• Train your brain to reduce stress.
• Sleep, finally.
• Quote of the week:  "There's an old rule in neuroscience that does not alter with age:  use it or lose it.  It is a very hopeful principle when applied to critical thought in the reading brain because it implies choice." – Maryanne Wolf
• Track fertility – wearable bracelet.
• Neurostimulation for everyone.
• Upgrade your brain.