Today in Global Small Business: Artificial Intelligence (AI) and the Future of Global Trade

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What's affecting me, my clients, my colleagues and other global small business owners:

• Artificial intelligence (AI) and the future of global trade.
• Everyone in the world could have access to clean, affordable energy within the next nine years if countries modestly increase investments, according to new UN reports released.
• Looking for a job as a Global Marketing Coordinator in high fashion?  Stella McCartney is looking for one.  Apply now.
• Quote of the week:  "AI is a tool. The choice about how it gets deployed is ours." – Oren Etzioni
• How to prepare your website for localization.
• Surge in shipping costs globally could cause price hikes from toys to coffee.

Today in Global Small Business: Do You Think It Is Important to Track Localized Marketing ROI?

 

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What's affecting me, my clients, my colleagues and other global small business owners:

• Discover how the designer Dior learned to localize in China and was rewarded for it.
• COVID-19 and localization.
• Quote of the week: “Diversification and globalization are the keys to the future." – Fujio Mitarai
• Technology can be an incredibly valuable tool for web localization, and when partnered with real people, it can reach dizzying heights in the global marketplace.
• See how best practices for localized marketing strategy helps restaurants win.
• Do you think it is essential to track localized marketing ROI?

Today in Global Small Business: Best Defense Against Terrorism?

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What's affecting me, my clients, my colleagues and other global small business owners:

• Three ways to market your small business on a shoestring budget.
• Quote of the week: “It was the hardest thing [filming Terminator:  Dark Fate], and the greatest thing,” Hamilton said. “And isn’t that what we want?" – Linda Hamilton, star of Terminator 2:  Judgment Day and upcoming role in Terminator:  Dark Fate
• The best defense against terrorism?  Global small businesses.  
• Has social media become a scapegoat for the broader problems of globalization and the forced deemphasis of community in the place of perpetual bombardment from strangers?
• Why localization is essential for expanding overseas.
• Is the slowing global economy a boon or a bane?

Today in Global Small Business: The Promise and Pitfalls of Localism

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What's affecting me, my clients, my colleagues and other global small business owners:

• Four tips to protect your small business during a downturn.
• Quote of the week: “Without continual growth and progress, such words as improvement, achievement, and success have no meaning." – Benjamin Franklin
• Funding Circle, a small business loans platform in the UK, US, Germany and the Netherlands, recently closed its first asset-backed securitization of US small business loans originated through its platform.
• Why localization is essential for expanding overseas.
• The promise and pitfalls of localism.
• Nearly 84% of global ecommerce sales happen outside of Western continents such as North America and Europe, and overall sales are expected to reach $4.8 trillion USD by 2021.  Then why have some of the world’s largest and best-known multi-nationals failed spectacularly when expanding abroad?
• USA national holiday Labor Day is a time to reflect and honor workers.

Today In Global Small Business: E-Commerce Platforms Provide Market Access Across Borders

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What's affecting me, my clients, my colleagues and other global small business owners:

• WEGG webinar on July 13th at 11:00 a.m. Central time on "China Exports:  Growing Brand Recognition Locally First" (no charge but you must register to attend).
• LIVE event in Chicago on July 13th on "Saving Your #$%:  Due Diligence in International Transactions" -- learn more and register here (includes lunch).
• European businesses brace for post-Brexit scenario.
• Find out why localization is the key when going global with your business.
• More Chinese companies are taking the world stage.
• Use of e-commerce platform [in India] could provide market access across borders.

10 Steps to Localizing a Website

©iStock/Michael Jay

Are you targeting international customers with your website?  Then you better learn how to localize your website, as well as translate it.

How to localize a website in 10 easy steps

Another good article by the same author, Christian Arno, is:

Localization Is the Key to Going Global

Embrace the World Through Localization

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Connecting with customers all over the world is easier said than done. According to Heidi Lorenzen, "One thing is simple: speaking a customer’s language is the most fundamental and effective element of personalized communication."  She goes on to ask a key question:  "How can marketers overcome language barriers to excel at delivering all the right content, to all their audiences, in all the languages they speak?"

Bottom line:  It pays to localize.

Find out why:  It Pays to Globalize:  Why Marketers Must Embrace Localization

Globalization, Not Localization

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I argue for globalization, not the simplicity (limitedness) of localization.

What do you think?

Read more here.

Think Globally; Write Locally ...

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I have been a FreePint Newsletter subscriber for at least five years. When you click on the following link, scroll down to the Tips Article and catch a very interesting piece by Kristen Giovanis entitled: "Think Globally; Write Locally: What Source Writers Need to Know About Localization."