Leverage Social Media to Go Global

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Small and medium sized businesses around the world are leveraging social media and digital tools as a way to connect with their customers worldwide, according to a new survey from Ipsos. 

The online survey focused on how these businesses use digital tools, such as personalized online advertising, to carry out their business operations. This survey was conducted in 43 markets for Meta (“Facebook”) by Ipsos, interviewing more than 37,000 people ages 18+, who are founders, owners, senior executives, or senior managers of small and medium sized businesses (SMBs) in June and July of 2022.

Read more to discover how almost half of all small and medium sized businesses globally plan to extend their reach online.

5 Basic Elements to a Global Social Media Plan (Webinar)

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How to Successfully Leverage Social Media for Global Reach With a Franchise

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If you are a big marketer with franchises across the country, online media can create a major challenge.

When it comes to extending a national brand presence at the local level, how does a company protect its national brand while giving the local franchise room to grow, and who takes the marketing reins—the national brand, the local franchise, or both? 

Learn more:  Global Brands and Local Lead Gen Challenges