Franchising Has Gone Global

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What's the big industry trend or hot topic these days at franchising conventions?  Take it global.  That's what Chad Finkelstein says at the Financial Post.  He adds:

I have no empirical evidence to support my position on this, but I think the appeal of international franchising is guided by one or a combination of the following: the cache and promotional benefits of being able to claim your franchise concept transcends borders; a strategic choice based on identified market trends; favourable economic and regulatory conditions that remove certain barriers to entry for a particular business; and/or someone from that country expressed an interest in being a franchisee.  

Read the entire article:  Is your franchise really ready to go global?

International Franchising As a Way to Access New Markets

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More and more established brands in the retail, food and beverage and quick-service restaurant sectors are using franchising as a way to access new markets.  International franchising is a strategic way to reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide.

Read the entire article:  Expanding into new markets through franchising

Related article:  International Franchising:  A Global Strategic Initiative

Reduce Dependence on Domestic Demand By International Franchising

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Reduce dependence on domestic demand and grow new, future revenue and profit centers worldwide by international franchising.

Extending a brand globally through franchising requires minimal investment and offers a huge upside potential on scaling capabilities.  Further, you don't have to be big to franchise.  You just have to have a successful model.

Below I examine what is international franchising, its benefits, examples of companies that have successfully franchised internationally, how to get started in franchising and where to look for additional help.

Read the entire article: International Franchising: A Global Strategic Initiative

Think Local When Franchising Abroad

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All politics, it's said, are local. The same often holds true for franchising, despite its reputation as a cookie-cutter, by-the-book way of doing business.

Being able to adapt to local customs, laws and tastes is particularly crucial when a franchise goes abroad.

Read the article here.