Waste-Free Mascara by Paige DeAngelo Gets Global Attention

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Because she couldn’t find a mascara product that fit the bill for quality or safety, Paige DeAngelo created her own.  And now that mascara — and her waste-free mascara story — just might be taking her around the world.

In early May, the Drexel senior will be one of 18 young people worldwide to compete in the Global Student Entrepreneur Awards (GSEA) virtual semifinals. If she makes it through, DeAngelo and her Aer Cosmetics will represent the United States as one of only six contestants in the final international competition in South Africa. 

Read on to learn how Paige is part of a growing business breed: global social entrepreneurs.

How SMEs Can Develop a Killer Customer Experience

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For small businesses, the internet is something of a double-edged sword. It has leveled the marketing playing field, while simultaneously opening small local markets up to international competition.

Today, however, small businesses have a new option – to exploit their local bona fides with a local digital marketing strategy.

Explore further on forward-looking strategies.